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WWF: Rhinoceros

WWF: Rhinoceros
Your rating: None Average: 5 (12 votes)

More animals need to be protected.

Agency: CC&E Advertising, Guangzhou, CHINA
Creative Directors: Leo Zou, Tango Wang
Art director: Sunny Reeves Lin
Copywriter: Tango Wang, Khaikai

27 Comments

chintan ruparel's picture 1516 pencils

gosh...this is just like the idea i saw in d forum topics!!

~ old habits die hard, older ones never do ~

like.a.boy's picture 227 pencils

Remember this campaign where they put a pair of "panda eyes" on other endangered animals? The line said something like "Not Only Panda Need Protection" or something like that. I feel this logo campaign is the same idea with different execution.

Axxl's picture 208 pencils

Why are there so many WWF Ads? Are they all fake? I'm a little bit tired of them.

annina's picture 18 pencils

Are you tired of PSP too?

Axxl's picture 208 pencils

Yes. But PSP always has very good art direction and photography.

Disco Munky's picture 3934 pencils

I think I get it, but it's not that clear. I take it they've replaced the panda in the official WWF logo with different animals to emphasise that more animals need protection?

6/10

Doin' it for the points

picturejockey's picture 630 pencils

You know these ads serves two clients at the same time, the WWF and the optometrist. Why do they make you read such small type
http://www.picturejockey.com

Stigset's picture 1461 pencils

This is really bad if they stole it from the "exhibition" section. Ivan, anyway of checking when this came out?

ivan's picture
Stigset's picture 1461 pencils

yes especially the last one. The idea is identical, and it was posted 5 days ago. When did this ad come out?

ivan's picture

Was sent yesterday. Not sure when it was done.

Pouts's picture 695 pencils

Hey this guys stolen a student work! if they did they are natural born Losers!

jiblp's picture 82 pencils

I dont want to say someone is stealing ideas here, but last week I posted a very similar idea... and I also asked for help, to improve the ad. Some people posted I need to make a shorter frase, and a smaller logo.

Do I have to do anything?

http://adsoftheworld.com/forum/exhibition/wwf_comments_please

Nthngmn's picture 628 pencils

Unless there are pub dates to this creative somewhere, (which would be virtually unattainable), I don't think you can do anything about it man. I saw this in your forum post, and like everyone else I agreed it was a great idea but needed some more tweaking. This was one of the rare student ads that I wish I'd done.

This is really pathetic and low. To steal from a student book is perhaps the worst thing you can do. My advice, would be to contact the CDs from said office, if possible, and point it out to them. Long shot, but it might work. Unless they've turned a blind eye as well.

Sorry about that man. Sh*tty deal.

ivan's picture

You may even get a fat job...

ripster's picture 152 pencils

when i was opening adsoftheworld the first time today, i was thinking that you already finished these ads, then seeing that it is from China

it's really bad luck and by any chance i would take your line instead of theirs "More animals need to be protected".

either this is really a huge coincidence (time, idea and look) or just a further improvement into chinas copy image. I think the latter is right.

Fussycat's picture 20 pencils

It's always the same story! Chieneses are used to copy everything, ads too!

Disco Munky's picture 3934 pencils

What does that even mean?

Doin' it for the points

like.a.boy's picture 227 pencils

Lousy writer talk everything thru their a$$, you too!

Dick Huges's picture 939 pencils

2/10

wgeddes's picture 300 pencils

how was this ad produced? isn't that graphic directly in the gutter?

PaulyG_fill in the blank's picture 1152 pencils

I agree that this definitely seems to be stolen from the forum, but I find it hard to believe that someone would steal the idea and then have the guts to post it a week later - that takes balls! Part of me sincerely hopes that it's just a huuuuuuuuuge coincidence.

Joseph Campbell's picture 230 pencils

Just because it uses the same technique (replacing the panda with another animal), does not mean it is the same idea. The idea in this ad is: Pandas are not the only species that need protection. The idea behind Jose's ad is actually quite the opposite of this one. It says: Help the pandas now, or they will be gone (thus necessitating a revision of the logo.) Different ideas; similar executions. One ad is asking you to focus your attention on the panda; the other is asking you to not focus on the panda but to devote some attention to other animals. And I seriously doubt the team in China copied Jose's work. Similar ideas -- not just in advertising, but in movies, songs, books and photos -- happen all the time. That is why those of us who have been in advertising for a while know that if you have a terrific idea, you need to execute it right away, because you can be assured that someone else in the world will have the same idea.

We'll reconvene at 10.

------

I've decided I hate signatures.

PaulyG_fill in the blank's picture 1152 pencils

good point. I wanted to argue, but can't. It seems like such a technicality, but alas, is enough to prove that they are in fact two different messages.

ripster's picture 152 pencils

Maybe. In the end no one of us will know.
Finally, if your idea appears elsewhere, it wasn't extraordinary enough probably.

You are right, similiarities happen and they happen fast, so keeping a speedy pace for execution is important as well as the proper timing for posting ideas on the WWW.

Rog's picture 6110 pencils

Cleverness at the cost of being persuasive.

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture 2096 pencils

simply superb

ideas....30 minutes nahi toh free.

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