WWF: Rhino

Would you care more if I was a rhino?

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold

March 2011


JeffGreenhouse's picture
310 pencils

I love this whole campaign. Kudos to Ogilvy Paris for understanding the audience.

Can I have fries with this's picture
Can I have frie...
150 pencils

Hey Jeff,

I hope with audience you us ad-people. These ads will not change anything for tuna in the public eye. "Fish ain't got no feelins..."

Hibon's picture
3734 pencils

Not really!

Simple ideas are the best !

Prof's picture
1449 pencils


Quite really.

tirthomitro's picture
2758 pencils

esteb, dude, that's no "done" at all.
you on the other hand, you don't.
nice cmpgn. all the same.

they showed me a picture & i laughed
dignity has never been photographed

joelapompe's picture
3822 pencils

They tried last year and now they're coming back with the same (improved) stuff : http://bit.ly/gttquh
Very strange way of working...

bakamono's picture
1002 pencils

I guess few years down the road rhino is going wear tuna mask.

because therefore it is

Glut's picture
3937 pencils

come on tirthomitro, this execution has been done, and done and done and done and done and done and done and done and done and done and done

Alberto Blackberry's picture
Alberto Blackberry
19 pencils

Come on guys this idea is not new and fresh at all

kleenex's picture
41182 pencils

i agree.

HappyHour's picture
2381 pencils

Should be "Would you care more if I 'were' a rhino."

atb2005's picture
13561 pencils

You can also use "was" here; it's just less formal.

HappyHour's picture
2381 pencils

In the hypothetical context, "were" should always be used.

That One Guy's picture
That One Guy
266 pencils

@HappyHour, I was thinking the same thing. Did this go through proofing> lol?

jackblack's picture
2350 pencils

Come on Ivan. You know better than this. Please be more selective in posting 'fresh' and 'unique' work.

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

I like the execution, but @ happy hour: you are absolutely right.

Dharmesh Padia

dadada's picture
1720 pencils

very nice campaign ! great !

Everybody is creative, be yourself.

A.S.'s picture
78 pencils

It is so nice! Evokes cute feelings...

dsklan's picture
1926 pencils

ivan, why cant i comment on the following posts?

e.b.'s picture
3 pencils

i suppose it has been done before, but all the same, as a consumer of canned tuna myself this ad was moving enough for me to pick up the phone and make sure my bumblebee tuna didnt contain bluefin (it doesnt)

Laurenva's picture
4 pencils

Well besides the shocking grammar and the link that everyone is posting to say its been done before. Not only is that true but this advert is a complete rip off of a student piece of work
that won many awards and was therefore in the media for all to see, or should I say for Ogilvy to see. Nice.


HappyHour's picture
2381 pencils

Come on, it's a pretty simple idea. Not surprising at all that multiple parties came up with it. I do think your execution is quite nice. (I'm assuming you worked on the 'original')

You have talent. Don't waste time and energy with this, move on and make more ads!

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