WWF: Rhino

Stop criminals making a killing
Help kill the trade that kills at Facebook.com/WWF

Advertising Agency: Ogilvy & Mather, London, UK
Executive Creative Director: Gerry Human
Art Director: Denis Kakazu
Copywriter: Giles Montgomery
Planner: Tara Austin
Illustrator: Salamagica
Account managers: Michael Alexander, Victoria Radford
Art Buyers: Coral Stafford, Traffic Manager, Peter Nuttal

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certaintly's picture
4060 pencils

really good and yet really bad art direction.

horrible copy.
get a translator for goodness sake

kleenex's picture
26435 pencils

bad copy for sure.

bobby666's picture
1460 pencils

no, no, no...

NomNomNom's picture
17 pencils

copy was ummm :( art was great! very powerful

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

brilliant art work.. very strong concept.. kudos to the entire team..

Love creating ads..

lzhlnrzn's picture
187 pencils

I'd probably just leave it at "Kill the trade that kills." and then insert the link. The first line confuses, could possibly just say "Stop the killers!" if they really wanted a header.

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