Advertisement

Pelican

Agency Network: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by Y&R, Italy for WWF, within the category: Public Interest, NGO.

If you see an animal, you’re missing something. WWF.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet

Comments (4)

Log in or register to post comments
Sdb's picture
Sdb
Activity Score 1362

A bit unclear...

Billoughsby's picture
Billoughsby
Activity Score 5144

The images in this series reveal a discerning eye, and for that alone the whole set gets 8 points. But I really wonder about the translation. Is this really what the headline (repeated 9 times, by the way) is supposed to say?

That's it.

Glut's picture
Glut
Activity Score 3935

This one is the best, some examples are forced.

mdb1974's picture
mdb1974
Activity Score 411

Headline does not work with the art. Headline needs to communicate something to the effect of this may be the only wildlife left, etc. Seeing does not equate to missing.

Advertisement