If you see an animal, you’re missing something. WWF.
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet
Published: December 2010
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4 Comments
A bit unclear...
The images in this series reveal a discerning eye, and for that alone the whole set gets 8 points. But I really wonder about the translation. Is this really what the headline (repeated 9 times, by the way) is supposed to say?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
This one is the best, some examples are forced.
Headline does not work with the art. Headline needs to communicate something to the effect of this may be the only wildlife left, etc. Seeing does not equate to missing.