Agency Network: 
March 2011

Print advertisment created by Ogilvy, France for WWF, within the category: Public Interest, NGO.

Would you care more if I was a panda?

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold

Comments (19)

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JeffGreenhouse's picture
Activity Score 310

Wow! This is a spectacular campaign idea and beautifully executed. It demonstrates a truly insightful perception of the problem behind the problem. Bravo!

Davai's picture
Activity Score 618

It's very similar to this one :
Even if the one of Paris is a bit better...

esteb's picture
Activity Score 673
ivan's picture

Thanks for the links folks.

Billoughsby's picture
Activity Score 5144

Witty and on-target. Yeah, the Paris one -- this one -- is better for accomplishing the same basic point with a light touch that draws you in instead of snuff film gore that repels you from looking.

That's it.

SiiiVe's picture
Activity Score 30

The idea was first executed in Quebec city as a guerilla marketing for a restaurant (Sushi Taxi) who have dropped bluefin tuna of his menu.

Otherwise, great execution for a print.

adcluster's picture
Activity Score 3

Great work

antoniobac's picture
Activity Score 192

I think the execution in Quebec was lame. The argentinian ad, on the other hand, was kinda cool but I get the feeling it misses the point by comparing the pandas to the handicap. This idea used here is way better than both of the other examples. good work guys!

netei's picture
Activity Score 215

been done before ten million thousand eighty nine hundred times... really.

Akiff's picture
Activity Score 88


joelapompe's picture
Activity Score 3851

They tried last year and now they're coming back with the same (improved) stuff :
Very strange way of working...

mr.x's picture
Activity Score 998

I love it! We should all eat less sushi.

dodi077's picture
Activity Score 37

I just love what WWF did.
And what they've been doing.

dodi077's picture
Activity Score 37

I posted this one to Jamie Oliver, because I think it goes hand in hand with his idea to give a break to overfished species (Jamie's Fish Suppers)

atb2005's picture
Activity Score 13557

It's interesting that the Panda ad has garnered the most facebook likes. Goes to show that people love pandas indeed.

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

It doesn't matter even if this idea is done several times in the past, but what matters is the effect on people. So I think this ad is a nice peice of work.

Dharmesh Padia

BKKNICK's picture
Activity Score 4


Chris Auret's picture
Chris Auret
Activity Score 4

Blatant copying of student work from 2009? You decide:

murrey87's picture
Activity Score 34

Yes we would care more. That's how great this ad is.

Shiply on