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WWF: Panda
Deforestation in China threatens giant pandas.
Advertising Agency: The Name, Rome, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Emanuele Pulvirenti
Copywriter: Filippo Testa
Published: January 2008
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Is that supposed to be a piece of news the italian public urgently needs to hear (and act on)?
Totally irrelevant ad.
This is a clever ad. Very good piece.
Actually, the pandas are flourishing there, with new pandas born due to conservation. It's not the trees.
"Bowww Wowww"
It's ALSO the trees, mate. Well done.
http://daviddoctorrose.wordpress.com/2008/02/10/deforestation-hurts-pa...
That's what I call a great ad.
Wowwww!
Love it!
I've seen so many WWF ads that tweak the panda logo . . it's nothing new.
regarding...
... that the panda is nowadays a national emblem in china,
that poaching of the giant panda is in china under death penalty
and that the chinese government ist working tightly together with the wwf ...
i highly doubt that the wwf even knows that this ad exists.
btw: playing with the panda-logo is pretty old
I don't get this comment. This is a local campaign, it's not chinese.
and?
ignoring the facts about the panda... do you think this ad has any relevance on the italian public?
think of a hole bunch of projects that the wwf is actually supporting. they might really need public awareness. and even better: a call for action.
this ad here is just made to impress on award shows and misses the demand of a social campaign.
:::J:::
If it made me remember ...
I think it works as a campaign..
:::J:::
AHAHA
playin with logo is old, but this is new thinking
LOVE IT
typeface a little hard to read
S&D
if your blind its hard to read
very nice. liked it.
your work is your identity.
http://harshikcreations.blogspot.com/
cute! easy to get.
Fantastic. Big, big idea... two thumbs up.
Creativity is an inner monster.
http://blog.luismaram.com
So cute idea. :)
So cute idea. :)
Non conventional. Out of standard, great idea!!!
Great Idea...
<<.... Method in Madness ....>>
Like allways!!! nice work!
Nice work.
Ad(dicted)
Nice to look at, but the call for action is missing. Ok, so deforestation is bad for pandas. What do I do now?
Art and concept are outstanding. Copy is poor and redundant. I don't need it to describe what I'm seeing. Instead it should say something like: Help pandas by stopping deforestation in China. This is a call to action, not an image description. If you are going to describe what I'm seeing then why bother creating a visual?
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