September 21st. National Tree Day.
Agency: Full Jazz, São Paulo, Brazil
Creative Directors: Luiz Lobo, Paula Junqueira
Art director: Tatiana Tatsch
Copywriter: Daguito Rodrigues
Photographer: Luciano Munhoz
Illustrator: Felix Reiners
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
What???? ok i´ve got the message, but what else? In memorium? ok! But would be better without the shadow?
is there life before death?
This makes me want to plants lots of trees quick! I'm not being sarcastic
Yes, nice work.
That's pretty cool. Imagine a forrest of tree shadows being blown by the wind. It would look spooky as hell.
Doin' it for the points
it shoudve been more appropriate had there been just an empty space where there used
to b a tree or couldve been a tree.
creative chaos
This reminds me of an photo reportage i saw yesterday about Nagasaki and Hiroshima. Where photos have been made of spots were people were sitting or objects stood. And because of the huge explosion, blinding light and extreme heat, the people vaporised, and the shadows of objects were imprinted in the concrete. You could actually see shadows of a railing and people sitting on it on the walls.
But I doubt that's what they try to say on this ad. I find it weak
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
NO NO NO!
Its the exact same construct hauled out yet again - 'give it a double meaning by making its shadow look like something else' zero imagination.
You could do this for absolutely any product/issue...
0/10
www.aaasmith.blogspot.com
What is Day of trees, by the way? I suppose the main problem was that this is just another day without real aim...
NOOOOOOOOOO!!!!!!
FER.
Post new comment