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Moray

Agency: 
Published/Aired: 
December 2010
Description: 

If you see an animal, you’re missing something. WWF.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet

Comments (6)

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Highest Rated

mdb1974's picture
mdb1974
Activity Score 411

Copy is a leap. Seeing an animal in an inanimate object does not infer that your missing animals. If anything it infers that animals are front of mind.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Not a very strong ad in my opinion. What's the message they want us to remind?

Sdb's picture
Sdb
Activity Score 1362

The message is that you are missing some animal as u can only imagine them from the various objects around u. B4 its too late, we should help them survive.

esteb's picture
esteb
Activity Score 673

For me the message is very confused.
Please, explain.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Well Sdb explained it for you, sort of. Doesn't make the ad less confusing.

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Già vista in Italia! (Graffettatrice a forma di capodoglio...)
Una tiratina d'orecchie.

mdb1974's picture
mdb1974
Activity Score 411

Copy is a leap. Seeing an animal in an inanimate object does not infer that your missing animals. If anything it infers that animals are front of mind.

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