WWF: Moray

If you see an animal, you’re missing something. WWF.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet
Published: December 2010

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6 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Not a very strong ad in my opinion. What's the message they want us to remind?

Sdb's picture
Sdb
1364 pencils

The message is that you are missing some animal as u can only imagine them from the various objects around u. B4 its too late, we should help them survive.

esteb's picture
esteb
673 pencils

For me the message is very confused.
Please, explain.

LeeHarvey's picture
LeeHarvey
3045 pencils

Well Sdb explained it for you, sort of. Doesn't make the ad less confusing.

Filipello Manuela's picture
Filipello Manuela
235 pencils

Già vista in Italia! (Graffettatrice a forma di capodoglio...)
Una tiratina d'orecchie.

mdb1974's picture
mdb1974
411 pencils

Copy is a leap. Seeing an animal in an inanimate object does not infer that your missing animals. If anything it infers that animals are front of mind.

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