WWF: Mearth

For a living Planet.

Advertising Agency: Ogilvy South Africa
Creative Directors: Gordon Ray, Chris Gotz
Art Director: Michael Lees-Rolf
Copywriter: Kelly Putter

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Crisp One's picture
Crisp One
2007 pencils

nice retouch

dynatop's picture
212 pencils

half of the earth is africa?

Tincho's picture
1093 pencils

Nice. I get two ideas from this:
1) Planet will look like this if pollution doesnt stop.
2) We will have to go to live to the Moon (and that would be our planet).


pankajadsoftheworld's picture
433 pencils

"Oh! that's Earth, i thought its moon" to get such reactions the copy isn't supportive.

jazarah's picture
1262 pencils

not getting it

troika02's picture
212 pencils

good photoshop work.

i just don't know why it doesn't have such a strong impact on me.

copywriter_n's picture
52 pencils

my first glance was blank...
the line could have added some more impact

everartz's picture
7613 pencils

that is my thought.. the headline is very weak!

| Everartz |

alvinpck's picture
1467 pencils

Nothing they can do about the line, it's the offical logotype for WWF. Unless they force in a line to it.


Alistair C.'s picture
Alistair C.
692 pencils

nice artwork. Africa is half the size of the planet because the ad is done in South Africa... duh.

corellka's picture
54 pencils

this a picture of moon not an ad!
very poor

the pitts's picture
the pitts
54 pencils

I like it. Although it's not really telling me what to do.

空谷足音's picture
26 pencils

poor poor poor idea,give me sth new please.

AnimaInfrenem's picture
8 pencils

Don't really like it. I mean, what's the message? Ads are supposed to catch your attention. You walk by this thing, "Oh, it's the Moon. Very nice." and you keep walking. No headline, no message, no impact, no nothing.

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