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WWF: Mearth

WWF: Mearth
Your rating: None Average: 5.2 (14 votes)

For a living Planet.

Advertising Agency: Ogilvy South Africa
Creative Directors: Gordon Ray, Chris Gotz
Art Director: Michael Lees-Rolf
Copywriter: Kelly Putter

14 Comments

Crisp One's picture 2031 pencils

nice retouch

dynatop's picture 212 pencils

half of the earth is africa?

from guangzhou/canton china

Tincho's picture 1099 pencils

Nice. I get two ideas from this:
1) Planet will look like this if pollution doesnt stop.
2) We will have to go to live to the Moon (and that would be our planet).

Anyway...

pankajadsoftheworld's picture 424 pencils

"Oh! that's Earth, i thought its moon" to get such reactions the copy isn't supportive.

jazarah's picture 1270 pencils

not getting it

troika02's picture 212 pencils

good photoshop work.

i just don't know why it doesn't have such a strong impact on me.

copywriter_n's picture 52 pencils

my first glance was blank...
the line could have added some more impact

everartz's picture 7251 pencils

that is my thought.. the headline is very weak!
--
Everartz

| Everartz |

alvinpck's picture 1457 pencils

Nothing they can do about the line, it's the offical logotype for WWF. Unless they force in a line to it.

...
http://alvinpck.deviantart.com/gallery/

Alistair C.'s picture 692 pencils

nice artwork. Africa is half the size of the planet because the ad is done in South Africa... duh.

corellka's picture 54 pencils

this a picture of moon not an ad!
very poor

stoned is better than bored

the pitts's picture 54 pencils

I like it. Although it's not really telling me what to do.

空谷足音's picture 26 pencils

poor poor poor idea,give me sth new please.

AnimaInfrenem's picture 8 pencils

Don't really like it. I mean, what's the message? Ads are supposed to catch your attention. You walk by this thing, "Oh, it's the Moon. Very nice." and you keep walking. No headline, no message, no impact, no nothing.

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