WWF Marine Protection Campaign: Anemone

70% of plastic ends up in the sea.
Help at wwf.org.ph/donate

Advertising Agency: BBDO Guerrero, Proximity Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Brandie Tan, Tin Sanchez
Creative Director: Pia Roxas Ocampo
Art Director: JP Palileo
Copywriter: Knox Balbastro
Account Director: Carmela Quirino
Photographer: Neil Oshima
Photographer: Paulo Gripo
Illustrator: Manny Vailoces
Account manager: Angelica Uy
Sculptor: Olivia Dâ Aboville
Partner: Photolibrary
Published: September 2011

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18 comments

spaceranger's picture
spaceranger
52 pencils

good

morse's picture
morse
15439 pencils

If this is what happens to plastic, I'll take it to see myself. The campaign is too beautiful. Joking aside, it's strong!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
atb2005
13567 pencils

Strong, my ass.

Lazarus's picture
Lazarus
1490 pencils

Trash #1010191011 execution.

puppiepoppy's picture
puppiepoppy
1636 pencils

Rotten dead marine life with plastic content inside. Plastic waste on beach resembled seashell, etc. Tourist couple at picturesque Cebu littered with plastic waste littered along the beach. Heck, a lone ship wreck survivor on a deserted island with plastic waste around him! Well, some may argue that this has been done (of course!) and plain straightforward....but at least it's right.

I just don't get what's the thoughts behind showing those pretty plastic corals.

Reality Check's picture
Reality Check
1793 pencils

Expertly done, and a real joy to look at. Which is precisely the problem with the WWF Marine Protection Campaign.

kleenex's picture
kleenex
26352 pencils

Great work...

llisou's picture
llisou
18 pencils
jeph's picture
jeph
156 pencils

^ Correction: What you show here is better.

lessismore's picture
lessismore
251 pencils

i agree, much better !

Jupiter's picture
Jupiter
547 pencils

lthe plastics looked beautiful i would be inclined to use more of it...

commenting just to gather more pencils:-)

fuckyeahyanny's picture
fuckyeahyanny
4 pencils

Agree.

Manoma's picture
Manoma
1093 pencils

I am fan. Definitly ;-)

F.OFF's picture
F.OFF
38 pencils

This was done with hands reaching out for help, in the next country, before this campaign.

adlizard's picture
adlizard
12 pencils

I would not recognize this as plastic trash. Would be better if those are straws.

clarencemsantos's picture
clarencemsantos
32 pencils

Love this series!

andylefty's picture
andylefty
4533 pencils

Think it works.

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