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Lungisa

Agency Network: 
Published/Aired: 
May 2008
Description: 

Print advertisment created by Ogilvy, South Africa for WWF, within the category: Public Interest, NGO.

Lungisa Madike saves the planet, by showering, not bathing.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor

Comments (6)

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iT-iS-i's picture
iT-iS-i
Activity Score 1721

What if he showers for erm, let's say, half an hour?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

ivan's picture
ivan

It is implied he showers fast.

Wordnerd's picture
Wordnerd
Activity Score 6692

the idea is nice, but the line doesn't sound like a comic book. perhaps s.th like "Again the planet is saved. Thanks to Lungisa Madikes incedible power not to use the bathtub. Be the hero."?

FlyingDogs's picture
FlyingDogs
Activity Score 968

Spot on!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

jadad's picture
jadad
Activity Score 44

Nice idea

Shel-Man's picture
Shel-Man
Activity Score 54

I like this campaign.

@ Wordnerd - Impressive idea bro.

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