WWF: Lungisa

Lungisa Madike saves the planet, by showering, not bathing.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

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6 comments

iT-iS-i's picture
iT-iS-i
1721 pencils

What if he showers for erm, let's say, half an hour?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

ivan's picture
ivan

It is implied he showers fast.

Ivan Raszl, admin of AotW

Wordnerd's picture
Wordnerd
6662 pencils

the idea is nice, but the line doesn't sound like a comic book. perhaps s.th like "Again the planet is saved. Thanks to Lungisa Madikes incedible power not to use the bathtub. Be the hero."?

FlyingDogs's picture
FlyingDogs
968 pencils

Spot on!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

jadad's picture
jadad
44 pencils

Nice idea

Shel-Man's picture
Shel-Man
54 pencils

I like this campaign.

@ Wordnerd - Impressive idea bro.

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