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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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WWF: Lungisa
Lungisa Madike saves the planet, by showering, not bathing.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
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What if he showers for erm, let's say, half an hour?
Add insult to injury then burn the candle at both ends.
It is implied he showers fast.
the idea is nice, but the line doesn't sound like a comic book. perhaps s.th like "Again the planet is saved. Thanks to Lungisa Madikes incedible power not to use the bathtub. Be the hero."?
Spot on!
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
Nice idea
I like this campaign.
@ Wordnerd - Impressive idea bro.