Lungisa Madike saves the planet, by showering, not bathing.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
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6 Comments
What if he showers for erm, let's say, half an hour?
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
It is implied he showers fast.
the idea is nice, but the line doesn't sound like a comic book. perhaps s.th like "Again the planet is saved. Thanks to Lungisa Madikes incedible power not to use the bathtub. Be the hero."?
Spot on!
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
Nice idea
I like this campaign.
@ Wordnerd - Impressive idea bro.