WWF: Lungisa

Lungisa Madike saves the planet, by showering, not bathing.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

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6 comments

1725 pencils

iT-iS-iFriday, May 16, 2008 - 04:32

What if he showers for erm, let's say, half an hour?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

ivanFriday, May 16, 2008 - 04:55

It is implied he showers fast.

Ivan Raszl, admin of AotW

6714 pencils

WordnerdFriday, May 16, 2008 - 04:51

the idea is nice, but the line doesn't sound like a comic book. perhaps s.th like "Again the planet is saved. Thanks to Lungisa Madikes incedible power not to use the bathtub. Be the hero."?

968 pencils

FlyingDogsFriday, May 16, 2008 - 10:56

Spot on!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

44 pencils

jadadFriday, May 16, 2008 - 06:40

Nice idea

54 pencils

Shel-ManFriday, May 16, 2008 - 07:58

I like this campaign.

@ Wordnerd - Impressive idea bro.

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