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WWF: Lungisa

WWF: Lungisa
Your rating: None Average: 5.3 (15 votes)

Lungisa Madike saves the planet, by showering, not bathing.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

6 Comments

iT-iS-i's picture 1729 pencils

What if he showers for erm, let's say, half an hour?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

ivan's picture

It is implied he showers fast.

Wordnerd's picture 6617 pencils

the idea is nice, but the line doesn't sound like a comic book. perhaps s.th like "Again the planet is saved. Thanks to Lungisa Madikes incedible power not to use the bathtub. Be the hero."?

FlyingDogs's picture 970 pencils

Spot on!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

jadad's picture 44 pencils

Nice idea

Shel-Man's picture 54 pencils

I like this campaign.

@ Wordnerd - Impressive idea bro.

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