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WWF: Leopard

WWF: Leopard
Your rating: None Average: 9 (2 votes)

Save trees. Save wildlife

Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey and Abhijit Avasthi
Art director: Fiona Dias
Copywriters: Abhijit Avasthi and Fiona Dias
Illustrators: Leopard - Milind Aglave and Fiona Dias
Tiger - Manish B Raut and Fiona Dias
Snake - Fiona Dias

Comments

SummerA's picture 154 pencils

I like this one the best. The other two are a bit forced in my opinion.

mikelite's picture 1020 pencils

it's so formulaic, but I like it. it's easy & fast.

justpassingby's picture 1363 pencils

fantastic!

sloppy4's picture 1184 pencils

the creative team deserves beautiful leopard skin rugs for their efforts.

Dick Huges's picture 939 pencils

Well i like this ad. But this idea has been done in so many ways that i cant even remember. So by doing the same idea in it's 203# execution you deserve 5 internets.

ellehcimeo's picture 3536 pencils

5 internets? you are so random in your awarding system. how am i ever to know how much to shoot for when I make my special ad for you? *sigh*

Joe76's picture 782 pencils

wow! 5 internets its a lot!!! Congratulations! : )

choreomedia's picture 4 pencils

Awesome stuff. Great campaign.

awardwinnningad's picture 20 pencils

been done, seen it. see link.

http://www.griffith.edu.au/ins/collections/webb/img2/15-90b.jpg

again....nice try.

sloppy4's picture 1184 pencils

uh, those are trees.

awardwinnningad's picture 20 pencils

my point.

kre8's picture 993 pencils

awardwinningad.
obviously, i see where you're coming from with the whole 'trees' thing but these arent really that similar.
which school did you say you were from?

awardwinnningad's picture 20 pencils

does education really lead to brilance? it doesn't matter.

sloppy4's picture 1184 pencils

having a point does

ming the merciless's picture 190 pencils

At least there's one person on here with a sense of humour - I got the joke even if everyone else didn't.

Good on you awardwinningad!

slim's picture 1049 pencils

Yeah, but it's the Same. Joke. Every. Time.

Disco Munky's picture 3596 pencils

"does education really lead to brilance? it doesn't matter"

The words of someone with something to hide perhaps?

nice ads incedentally.

Doin' it for the points

LeAdvertiser's picture 32 pencils

Nice idea. Brillian AD.

Phuong Le (LEE)
LeAdvertiser at gmail.com
San Francisco. CA

mj's picture 71 pencils

old idea, but executed good

ADRIAN STEALER's picture 28 pencils

I like it.

instinctive traveller's picture 193 pencils

I’d just like to know. Why is everyone here so negative? "Done before" seems to be the one comment that's repeated over and over again. Like someone saying, "that sunset, I’ve seen it before and it sucks". You mean a sunset doesn't evoke mellow feelings in you if you see it a second time? http://kettleandmug.blogspot.com

whitespace's picture 2048 pencils

Actually...

jennywhx's picture 1144 pencils

this's nice, when it is in thumbnail in the main page i really thought these are animal skin.
Nice ad, it grabbed my attention, and give me a surprise after i enlarge it :P.

Have Heart's picture 922 pencils

It's solid, but done to death.

thelastword's picture 14 pencils

ya, it's done to death. what's happening to piyush pandey..?

thelastword's picture 14 pencils

ya, it's done to death. what's happening to piyush pandey..?

Desi's picture 1052 pencils

Didn't know those were trees. Looks like skin infection, brocolli at best.

DILDO GAGGINS's picture 2842 pencils

I like this.

I like the land animal link. Sure similar things have been done before, but this is well art directed and gentle. Perfect for the subject matter.

8/10

popdistortion's picture 1612 pencils

Almost there. Very well done.

Daryllee's picture 56 pencils

The idea is great but i will use illustrations cause the execution not real, illustrations will make nicer.

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