WWF: Last Words of the Javan Rhino
As the sun sets over the waterhole its rays turn the water red, the same colour as my blood. I have loved wallowing in the mud of this waterhole and hiding in my little corner of the forest. But, this will probably be my last sunset. Millenia from now you might remember the species called the Javan Rhino, but we will be long gone. Maybe when you see my horn on display in the museum you will realize how savage and cruel people are.
Advertising Agency: Linksus, Beijing, China
Creative Directors: Polar Qiao, Liu Qiang, Gentrad
Art Directors: Polar Qiao, Sui ZhanFeng
Copywriters: Gentrad, Tian LinYan
Illustrators: Guo QingWen, Guo Ge
Published: December 2012