WWF: James

James Woodburn saves the planet, by watering after 6pm.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

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21 comments

jadad's picture
jadad
44 pencils

Really cool ad.

benjaminbrown's picture
benjaminbrown
439 pencils

Really good idea and execution.

KJP's picture
KJP
44 pencils

Oh my, this is the best ad I've ever seen. I bet the creatives are super famous and really wealthy...I know I would pay good money to have this kind of talent working next to me. This is like the Guinness Surfer of print ads. Step aside Cannes Grand Prix, hello Nobel Peace Prize!!!!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Your moustache must smell of anus.

We're going to need more lube.

brain123's picture
brain123
830 pencils

Ha ha ! Good one!

Temple's picture
Temple
9621 pencils

At last, a social and environmental campaign that does not include:

1. Malformed, burned, skeleton children
2. Images which, seen from a distance, remind you of something else
3. Bush

Very positive, very good campaign.

cullers's picture
cullers
332 pencils

I agree completely.

getconnected2001's picture
getconnected2001
989 pencils

Lets be a Hero!
-----
http://indianadsblog.blogspot.com/
Amit Singh

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I like this a lot. A simple idea. And far less worthy than all the usual smarmy tree hugger ads.

We're going to need more lube.

KJP's picture
KJP
44 pencils

It's almost as though it hurts to see the next one...

There's too much beauty in this world...

yeast's picture
yeast
168 pencils

Fresh approach for saving-the- planet ads. I really like this.

MCP's picture
MCP
231 pencils

This is the crappest ad I've ever seen. Ever.

RajToo's picture
RajToo
134 pencils

Totally agree.

Angie-jude's picture
Angie-jude
28 pencils

LOVE the guy's clothing, nice touch, that's what made me crack up after the initial smile. Very nice.

BachBern's picture
BachBern
106 pencils

Nice art, i like the loser that actually is a hero.

teenquey's picture
teenquey
290 pencils

This is a good one. But the rest of the prints are not...

jungle boy's picture
jungle boy
196 pencils

whats the point watering the plants after 6?
dint get that bit...

tominbrooklyn's picture
tominbrooklyn
2 pencils

when you water after 6 pm (or after the sun goes down) more water will be absorbed by the plants and foliage rather than evaporate into the atmosphere.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Depends where you are though? It'll make naff all difference where I live. Its always freezing and it always rains.

We're going to need more lube.

in the name of ad's picture
in the name of ad
456 pencils

not that bad if you think... but sorry here it's not a good job...

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