WWF: James
James Woodburn saves the planet, by watering after 6pm.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

Comments
Really cool ad.
Really good idea and execution.
Oh my, this is the best ad I've ever seen. I bet the creatives are super famous and really wealthy...I know I would pay good money to have this kind of talent working next to me. This is like the Guinness Surfer of print ads. Step aside Cannes Grand Prix, hello Nobel Peace Prize!!!!
Your moustache must smell of anus.
It's only advertising.
Ha ha ! Good one!
At last, a social and environmental campaign that does not include:
1. Malformed, burned, skeleton children
2. Images which, seen from a distance, remind you of something else
3. Bush
Very positive, very good campaign.
I agree completely.
Lets be a Hero!
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http://indianadsblog.blogspot.com/
Amit Singh
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http://indianadsblog.blogspot.com/
Indian Ads Update
this series are a bit naive, but nice
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artistic j pop http://i-portable.blogspot.com
Go Younha!!!
I like this a lot. A simple idea. And far less worthy than all the usual smarmy tree hugger ads.
It's only advertising.
It's almost as though it hurts to see the next one...
There's too much beauty in this world...
Fresh approach for saving-the- planet ads. I really like this.
This is the crappest ad I've ever seen. Ever.
Totally agree.
LOVE the guy's clothing, nice touch, that's what made me crack up after the initial smile. Very nice.
Nice art, i like the loser that actually is a hero.
http://www.flickr.com/photos/blogadci/888141969/in/set-72157600987198621/
This is a good one. But the rest of the prints are not...
whats the point watering the plants after 6?
dint get that bit...
when you water after 6 pm (or after the sun goes down) more water will be absorbed by the plants and foliage rather than evaporate into the atmosphere.
Depends where you are though? It'll make naff all difference where I live. Its always freezing and it always rains.
It's only advertising.
not that bad if you think... but sorry here it's not a good job...
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