Polluted river water kills as many people as a nuclear explosion.
Advertising Agency: Everest Brand Solutions, Gurgaon, India
National Creative Director: N Padmakumar
Creative Directors: Satish Kirodian
Art Directors: Satish Kirodian, Hasnain Waris
Visualizer: Mitesh Sajwan
Copywriter: Sumant Bhattacharya
Illustrators: Avinash Mahadik, Surender
Published: November 2008
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33 Comments
Nice. Effective. Good concept. But looks like http://adsoftheworld.com/media/print/inpes_cocktail_1 a little bit...
yes it's the same ads
http://www.coupsdepub.com/article-24241409.html
may i be wrong, but isn´t the same concept? --> http://lwfyouth.files.wordpress.com/2008/03/unicef5.jpeg
in fact i prefer the unicef one
Agree
totally
totally totally. and besides the other one is far better executed
yes it is the same ,
still works very nice..
and works also..
I'm not sold on the upside down copy(or is the cup supposed to be upside down?) but the concept is great.
gooooooooooo
sorry, just don't like it. mushroom clouds are a rinsed icon too.
Overplayed.
sumant da, eta toh khoob takaatak aache
jai hind
art director
the upside down copy i guess plays on coz only after turning it upside down will the reader link it on with the nuclear mushroom.... nice concept.. seen before but well laid on..
Hey
Nice work bro, i m proud of u buddy !!!!!!
Ofcourse i hv seen u work on it..........
Nice, but the upside down copy makes it very A for apple
Good concept !
Same ads, http://www.buzzetcie.com/article-24289148.html
nice concept but can somebody explain why copy is upside down?
so you see the mushroom cloud and the copy at the same time.
good. but it doesn't compare to shikoba
Pretty neat if you ask me. Execution is nice.
Awesome. Very very close to the original. take a look
http://www.welcometuscany.it/special_interest/schools/index.htm
http://www.smh.com.au/news/football/olyroos-set-but-it-could-get-messi...
if you haven't recognised that it's done before, well ... i really like it!!
if it was your purpose to copy and nobody'll recognize ... hm uncool dudes!
nice work... good efforts by the visualizer...
shikoba is nice... good
hi sumo we'd done the same thing a couple of years ago from contract delhi for dabur glucose-extra energy
this isn't new
unicef ad was a better execution. sorry.
thuis is 832.
very same to a oriental insuarnace ad in india lst year where they showd a policy hangiung from tree to show insuarnace for kashmiri apples.
You guys are late than India.
Its not clear to me.Can you please explain your campaign?
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copy sucks. visual is nothing new.