WWF India: Water

Polluted river water kills as many people as a nuclear explosion.

Advertising Agency: Everest Brand Solutions, Gurgaon, India
National Creative Director: N Padmakumar
Creative Directors: Satish Kirodian
Art Directors: Satish Kirodian, Hasnain Waris
Visualizer: Mitesh Sajwan
Copywriter: Sumant Bhattacharya
Illustrators: Avinash Mahadik, Surender
Published: November 2008

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31 comments

snolet's picture
snolet
104 pencils

Nice. Effective. Good concept. But looks like http://adsoftheworld.com/media/print/inpes_cocktail_1 a little bit...

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Giorgio Candiotti's picture
Giorgio Candiotti

may i be wrong, but isn´t the same concept? --> http://lwfyouth.files.wordpress.com/2008/03/unicef5.jpeg
in fact i prefer the unicef one

Sazarret's picture
Sazarret
130 pencils

Agree

Someguy's picture
Someguy

totally

sumsum's picture
sumsum
615 pencils

totally totally. and besides the other one is far better executed

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

yes it is the same ,
still works very nice..
and works also..

Andrew Richardson's picture
Andrew Richardson

I'm not sold on the upside down copy(or is the cup supposed to be upside down?) but the concept is great.

Guest's picture
Guest

gooooooooooo

sneakyhands's picture
sneakyhands
1857 pencils

sorry, just don't like it. mushroom clouds are a rinsed icon too.

Roger Daly's picture
Roger Daly
359 pencils

Overplayed.

jai hind's picture
jai hind
356 pencils

sumant da, eta toh khoob takaatak aache

jai hind
art director

Guest commenter's picture
Guest commenter

the upside down copy i guess plays on coz only after turning it upside down will the reader link it on with the nuclear mushroom.... nice concept.. seen before but well laid on..

Shivani Prasad's picture
Shivani Prasad

Hey
Nice work bro, i m proud of u buddy !!!!!!
Ofcourse i hv seen u work on it..........

geraldanith's picture
geraldanith
97 pencils

Nice, but the upside down copy makes it very A for apple

buzzetcie's picture
buzzetcie
30 pencils
dew drops's picture
dew drops
90 pencils

nice concept but can somebody explain why copy is upside down?

Crisp One's picture
Crisp One
2007 pencils

so you see the mushroom cloud and the copy at the same time.

Guest commenter's picture
Guest commenter

good. but it doesn't compare to shikoba

Ghajini's picture
Ghajini

Pretty neat if you ask me. Execution is nice.

mondo's picture
mondo
142 pencils

if you haven't recognised that it's done before, well ... i really like it!!
if it was your purpose to copy and nobody'll recognize ... hm uncool dudes!

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Guest commenter

nice work... good efforts by the visualizer...

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Guest commenter

shikoba is nice... good

ManchuChanchu's picture
ManchuChanchu
701 pencils

hi sumo we'd done the same thing a couple of years ago from contract delhi for dabur glucose-extra energy

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Guest commenter

this isn't new

blueturtles's picture
blueturtles
235 pencils

unicef ad was a better execution. sorry.

whome's picture
whome

thuis is 832.

publicis banda's picture
publicis banda

very same to a oriental insuarnace ad in india lst year where they showd a policy hangiung from tree to show insuarnace for kashmiri apples.

You guys are late than India.

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Guest commenter

Its not clear to me.Can you please explain your campaign?

Guest's picture
Guest

copy sucks. visual is nothing new.

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