WWF India: Rhino Day, 2

Would you kill somebody for their hair?
The rhino horn is made up of the same substance as human hair and has no medicinal value.

Art Director / Photographer: Deepak Malhotra
Copywriter: Twisha Sharma
Published: September 2013

6 comments

damnson's picture
damnson
9042 pencils

It's a great piece of fact, that could have been used to create a better idea. Because this one sucks so bad it's amazing.

An axe murderer of ads.

Austin Video Production's picture
Austin Video Pr...
943 pencils

Interesting idea.

bobafett's picture
bobafett
1458 pencils

So, let's take all rhino's horns, after all it's just like human hair! (terrible metaphor)

kleenex's picture
kleenex
33816 pencils

Another concept fail.

Pedestrian's picture
Pedestrian
492 pencils

Nothing in this concept works. The hair doesn't remind me of a rhino. And the idea, "Human hair is made of the same material as a rhino's horn, so they're kinda similar I guess..."is a HUGE leap. You'd have a better chance of comparing FUR to human hair.

Did someone REALLY buy/publish this?

varun_28's picture
varun_28
23 pencils

I like it good execution

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