WWF India: Elephant

Time is running out for them, not for plastic.
Be a responsible tourist. Get involved today.

Art Director / Photographer: Deepak Malhotra
Copywriter: Twisha Sharma
Published: October 2013

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10 comments

damnson's picture
damnson
3791 pencils

Headline is horrific, but hopefully it's because of a weak translation.

Ashwath Nair's picture
Ashwath Nair
2 pencils

I fully agree but I don't think it's a line that came out of bad translation.

Paul23's picture
Paul23
72 pencils

strange

Uncertain's picture
Uncertain
430 pencils

Could of been a strong visual. I don't feel the 3D of the bottle. I agree with Damnson, horrible copy.

Uncertain | Assumption is the Mother of All Fuckups

NY Belfry's picture
NY Belfry
1045 pencils

It's not telling me what the plastic serves in this ad.

Pedestrian's picture
Pedestrian
478 pencils

The creatives forgot to tell us exactly what the hell they're talking about here. "Time is running out for elephants, but not for plastic..." alright...what does that mean?

kleenex's picture
kleenex
26822 pencils

Plastic bottles do not go away as fast as animals do??

bobafett's picture
bobafett
402 pencils

bad concept, bad crafting

Phantom's picture
Phantom
116 pencils

bad campaign!

ateam's picture
ateam
177 pencils

oh no...

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