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Ice Poster

Agency: 
Published/Aired: 
December 2009
Description: 

We’ve created a poster entirely made of ice that was placed in a central spot of Lisbon. The poster warned of the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters.

Vote before it melts

Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Director: João Espírito Santo
Creative Supervisor: André Lacerda
Art Director: Hélder Ventura
Copywriter: João Guimarães

Comments (17)

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Highest Rated

nAt0's picture
nAt0
Activity Score 9

i saw the same idea in cannes 2009 in the street . sorry guys!! was for copenaghe..etcetcetce

xcreativity's picture
xcreativity
Activity Score 2374

Ideia excelente, parabens!

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oshe's picture
oshe
Activity Score 852

sorry. done. the idea it was exactly but whit bears and penguins

thedesignaddict's picture
thedesignaddict
Activity Score 5403

@oshe

Link please.

oshe's picture
oshe
Activity Score 852
El Barto's picture
El Barto
Activity Score 111

Does not matter if it was done in my opinion. This is about the message, not the vanity of the creative industry.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I agree, it's still good message with excelent execution.

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oshe's picture
oshe
Activity Score 852

Done = not good

Hibon's picture
Hibon
Activity Score 3736

Great idea, agree this is about message not creative vanity. If this was already done by Ogilvy in China this one il very well-thought-out.

Simple ideas are the best !

oshe's picture
oshe
Activity Score 852

aja. OK, so if some agency in the past did a great message, you can repeat it.

Hibon's picture
Hibon
Activity Score 3736

Yes... if it's the same agency network and for a public interest campaign only, why not ?

Simple ideas are the best !

oshe's picture
oshe
Activity Score 852

what are you saying? ok, its the same network, but the objetive and the brand its different. In China, the objetive it was the protection of polar bear. In this one, nothing says about polar bear, its about climate change.

Brand 1: CHINA - wwf-polarbear
Brand 2: PORTUGAL: VOTE EARTH

vagdz's picture
vagdz
Activity Score 261

Done. Why make anymore comments?

cruzialx's picture
cruzialx
Activity Score 194

done

silvi's picture
silvi
Activity Score 4172

TOO MANY IDEAS WITH ICE

WaZoo's picture
WaZoo
Activity Score 197

When has AOTW become a platform where duplicate idea's can become relevant again? Done is done like everybody that had any sense said before me. If you wanna earn credits by copying people (very un-creative, like here) DON"T ask the experts on AOTW for comments, post your stolen concept on a forum where people know nothing, relish in the thought that you and you're team are brilliant, this is not about politics, but about real creative thoughts! So leave us the f*ck alone and find your own e-hole!

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Gimmick...

nAt0's picture
nAt0
Activity Score 9

i saw the same idea in cannes 2009 in the street . sorry guys!! was for copenaghe..etcetcetce

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