WWF: Ice

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Art Director: Cameron Harris
Copywriters: David Harsent, Cameron Harris
Photographer: Simon Harsent


Misstree's picture
425 pencils

This copy reads so laboriously and doesn't evoke any emotion...way too poetic and too much mush.


Not all who wander are lost.

talkingisfree's picture
2629 pencils

Yes,probably is not that effective but, somehow, i like it very much.

atb2005's picture
13567 pencils

"Clean as a scar on glass..." It's not just mushy, it's self indulgent..

rolling.stone's picture
2740 pencils

self indulgence is the most often found grave problem of advertising


~ Quite obviously, I have gathered no moss ! ~

jackal hunts's picture
jackal hunts
325 pencils

Too preachy yet far from its objective...

Log in or register to post comments