WWF: Ice
Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Art Director: Cameron Harris
Copywriters: David Harsent, Cameron Harris
Photographer: Simon Harsent
Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Art Director: Cameron Harris
Copywriters: David Harsent, Cameron Harris
Photographer: Simon Harsent
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5 Comments
This copy reads so laboriously and doesn't evoke any emotion...way too poetic and too much mush.
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Not all who wander are lost.
Yes,probably is not that effective but, somehow, i like it very much.
"Clean as a scar on glass..." It's not just mushy, it's self indulgent..
self indulgence is the most often found grave problem of advertising
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~ Quite obviously, I have gathered no moss ! ~
Too preachy yet far from its objective...