WWF: Ice

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Art Director: Cameron Harris
Copywriters: David Harsent, Cameron Harris
Photographer: Simon Harsent

5 comments

Misstree's picture
Misstree
425 pencils

This copy reads so laboriously and doesn't evoke any emotion...way too poetic and too much mush.

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Not all who wander are lost.

talkingisfree's picture
talkingisfree
2629 pencils

Yes,probably is not that effective but, somehow, i like it very much.

atb2005's picture
atb2005
13567 pencils

"Clean as a scar on glass..." It's not just mushy, it's self indulgent..

rolling.stone's picture
rolling.stone
2740 pencils

self indulgence is the most often found grave problem of advertising

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~ Quite obviously, I have gathered no moss ! ~

jackal hunts's picture
jackal hunts
325 pencils

Too preachy yet far from its objective...

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