WWF Hong Kong: Crossword, Whale
They are looking to you for the answers.
Help them by supporting the WWF marine conservation programme. To make a donation, call 2526 1011 or go to: wwf.org.hk
Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon
Art Director: O Poon
Copywriter: Paul Chan
7 Comments
poor set of ads to be honest
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Alexandre Brito
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I totally agree. Can hardly believe it's DDB-work...
I think it is a very good approach. People are always spending hours answering those crosswords. They are able to find the answers. Animals don't have any answers because they are not even able to ask the questions. It is beautiful.
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Wouldn't be "inspired" by the 'O's and X's' WWF campaign that Silvered at Cannes 09, would it?
Will Think for Salary
doesn't suit the otherwise immaculate
portfolio of WWF... somehow I
hav seen much better before!!
they showed me a picture & i laughed
dignity has never been photographed
weak and cannot compare to the rest of WWF work, thinking this might not have run
Always try to be unique even when forced to conform.
Poor copywriter, they've forced him to create a headline that fits to this visual. He did everything he could. 10/10 for him. 2/10 for the ad.