WWF Hong Kong: Crossword, Panda

They are looking to you for the answers.
Help them by supporting the WWF forest conservation programme. To make a donation, call 2526 1011 or go to: wwf.org.hk

Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon
Art Director: O Poon
Copywriter: Paul Chan

25 comments

salamandos's picture
salamandos
1947 pencils

nice!

Hibon's picture
Hibon
3736 pencils

Nice rating... but not great.(something missing here)

Simple ideas are the best !

satrianee's picture
satrianee
3748 pencils

maybe it is that: there is nothing missing here... the puzzle already 's been solved..

alexander.borges's picture
alexander.borges
26 pencils

No it hasn't. Its a crossword puzzle with all of the answers missing i.e. not solved.

satrianee's picture
satrianee
3748 pencils

maybe it is that: there is nothing missing here... the puzzle already 's been solved..

Gualcor's picture
Gualcor
978 pencils

Es como un buscaminas

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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sloppy4's picture
sloppy4
1494 pencils

they may be looking for me, but they found a bad idea.

xcreativity's picture
xcreativity
2374 pencils

i think the crossword idea could be used better

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daniel_glezmilan's picture
daniel_glezmilan
282 pencils

Another panda, polar bear, etc., campaign fot this kind of communication.
C´mon!

pez's picture
pez
1800 pencils

as an art director, let me just say that O Poon has made a great work, sadly the visual doesn't show all the work behind it because is not that attractive and probably that's why the ad doesn't work that well...after that i'm tired too, of seeing this ads allways with the same animals...

franktrana's picture
franktrana
99 pencils

I like the approach. Makes me stop because of the technique used. Sadly not the animals. But its something with them...

Hiperion's picture
Hiperion
3138 pencils

another panda in another WWF ad...
yawn...

Imagepro's picture
Imagepro
112 pencils

Why do they only care about the big animals, hundreds species dies every day in the amazonas jungle. Give us something that reminds us of what's going on. The big animals are for seaworld..

Brooklander's picture
Brooklander
42 pencils

It doesn't look anything like a crossword.

talkingisfree's picture
talkingisfree
2629 pencils

No good.

mikeelrapido's picture
mikeelrapido
1929 pencils

Crossword idea is used to many times..

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sandhya rao's picture
sandhya rao
217 pencils

??? dont wanna comment

sloppy4's picture
sloppy4
1494 pencils

so why did you?

ek kanya's picture
ek kanya
814 pencils

ok. nice hard work on the art.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

NikkiS's picture
NikkiS
9 pencils

I think they could use the idea better, but it's ok, not a bad work! And for a very good cause.

theanc's picture
theanc
2781 pencils

Liked it.

silvi's picture
silvi
4172 pencils

I want a little more emotion in WWF campaigns! You can do it! This is so cold.

Dev Kumar's picture
Dev Kumar
834 pencils

No question about it mate. You love your pandas. You love the polar bears of Siberia on your north, the whales of the Pacific Ocean on your east and have nothing but voracious appetite for our tigers to your south. Just thank your lucky stars that we don't have any appetite for your pandas. Now don't argue with that Chinaman 'cause you've got it right between your eyes this time.

tchifi's picture
tchifi
164 pencils

yeah, lacks emotion, and yes the same animals are always being used.

Sven Gali's picture
Sven Gali
845 pencils

Old icon...new stick. I like it

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