By 2050 many of the worlds cities may be under water.
Advertising Agency: Euro RSCG 4D, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Michalek-Czerepak
Copywriter: Anna Krolewicz
Photographer: Jacek Wolowski
Published: October 2008
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53 Comments
Would make more sense if the call to action involved writing a letter. As the ad stands, I don't see what the letter and stamp have to do with anything.
helSEAnki, SEAngapore, SEAdney... this is so bad I feel sick.
you mean "seak" i suppose
you mean "seak" i suppose...
HellSinking...
www.storytellerscreative.com
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Yea sooo far-fetched :( And the "Helseanki" aiaiaiai big no...
I mean for Christ sake, the name is already helSINKi!
Helsunki might have been better? This ad makes pandas cry.
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http://musback.wordpress.com is looking for a job!
bad pun
helsunk?...LOL!!
Nice approach, but I would put that copy!
It's creating different perception
But difficult seen
İyi Reklam, Kötü Reklam
www
www.fikirbenim.blogspot.com
And I think its nice ... maybe becouse i havent seen something like that before.
New idea.
It took seeing all three before I got the "sea" connection (Hey, it's still early in the morning, okay?). The handwritten copy is a wasted effort because it serves no purpose to the ad. The "water" cancellation mark is nice, but a bit too subtle. It's an interesting effort, but it could use a bit more development.
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No, I am not a media buyer.
Morda w kubeł, tępe huje!
Morda w kubeł, tępe huje!
Ivan – would You please delete these two insulting comments. Some people from my country cannot behave properly.
Gieltman – typowy z ciebie chłopczyk. Dobrze, że nie potrafisz pisać poprawnie po polsku.
http://www.mixcloud.com/miko1aj/
WOW!!! not nice!
Who are you? The Author?
For english people "Morda w kubeł, tepe huje" means "Shut up f*****, stupid f****"
This is so not nice.
BTW. W dodatku z błędem ortograficznym :)
A to sobie warszawskie EuroRSCG wychowało rozkosznego reprezentanta. Palce lizać.
morda w kubeł, tępy huju!*
*błąd celowy; nie zasługujesz koleś na "ch"
aaaahahahahaha good one.
If you don't know :) this is the page where you can write what you think about somebody's ads. Are you mad because some people criticized your idea?
Somebody is sensitive :)
So don't put your ads here!!!
Nice one!
And you have to be the very best friend of Authors :)
10? really?
Bad,
Nice visuals, forced concept.
www.storytellerscreative.com
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hellno!
Creative Director: Jacek Szulecki??????
Seguro q un director creativo aprobó esto?
es la idea mas tonta, forzada e infantil que he visto.
Por favor cuanto le pagan a este hombre??????
Pieso que, tu eras infantil, quando escribe estas comentarios.
it might work better if it's on a postcard instead of an OE. cos now the handwritten headline seems outa place.
interesting concept, though.
By 2050 we no longer use letter paper or envelope.
Oh, come on! Are you fortuneteller? And beside of that... most of advertising use things that are not real... did you ever saw real gorilla playing on drums?
I think its ok concept.
very bad.
tired of this message.
this is horrible. What's to call columbia then? Colseambia?
I love the idea and execution both. The whole idea is not obvious, so it makes you try to fully understand the message and by that you have fun and you're going to remember it. 10/10
Great Stuff! Hard subject presented in a simple, clear way.
The way of thinking characteristic for Grande masters
Chapeaux Bas!
Damn good team!
Jan Lasik
And you are the member of familly, right? :)
And you are 13 yearz old kid from kansas, right?
Kiss Dorothy.
So and I am frenchman :D
So and I am frenchman :D
And the idea is? SEA? the wave? Cause it's not the wet patch, right? Decide!
Tuyo Jydtep
:) for me: ...great :)
super:D
crap!
Good good good
laboured and forced. its time we stop making use of serious issues like global warming as plates to serve badly cooked creatives, just for the heck of it. Let's have ads with substance and call to action.
Once again, frivolous stuff.
so DONE!
Publicis Zurich in 2005. name of print "norway"
check on colorimbus.com and you'll find it easily
show me where, becouse, there is nothing there similar...
There it is:
http://www.coloribus.com/paedia/prints/2005/12/01/247777/
Please translate the text in Norwegian.
cheesy
Not easy for some of you guys to judge your own work. This is a 3,8/10 idea rate and believe me i'm out of the crowd !!! ( i have seen much better work for WWF specially from Ogilvy)
advertising for advertisers
I'm from Poland and I haven't seen this ad anywhere, so probably it wasn't even published. Even if it was, I bet not many people would get the idea, because so far we're speaking Polish here. Anyway, it's nothing spectacular.
being from Poland does not change anything here. Seeing that in magazines does not change it too. Who cares where you are from?
Not every handwriting looks good. That's so baad