WWF: Helseanki

By 2050 many of the worlds cities may be under water.

Advertising Agency: Euro RSCG 4D, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Michalek-Czerepak
Copywriter: Anna Krolewicz
Photographer: Jacek Wolowski
Published: October 2008

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53 comments

Guest's picture
Guest

Would make more sense if the call to action involved writing a letter. As the ad stands, I don't see what the letter and stamp have to do with anything.

Guest's picture
Guest

helSEAnki, SEAngapore, SEAdney... this is so bad I feel sick.

Guest's picture
Guest

you mean "seak" i suppose

Guest's picture
Guest

you mean "seak" i suppose...

STRTLRS's picture
STRTLRS
1607 pencils

---------------
I think, therefore... yeah.

musback's picture
musback
355 pencils

Yea sooo far-fetched :( And the "Helseanki" aiaiaiai big no...
I mean for Christ sake, the name is already helSINKi!
Helsunki might have been better? This ad makes pandas cry.

Guest's picture
Guest

bad pun

Guest's picture
Guest

helsunk?...LOL!!

Guest's picture
Guest

Nice approach, but I would put that copy!

AdvMan's picture
AdvMan
299 pencils

It's creating different perception
But difficult seen

İyi Reklam, Kötü Reklam
www

nawien's picture
nawien
11 pencils

And I think its nice ... maybe becouse i havent seen something like that before.
New idea.

SeanMartin's picture
SeanMartin

It took seeing all three before I got the "sea" connection (Hey, it's still early in the morning, okay?). The handwritten copy is a wasted effort because it serves no purpose to the ad. The "water" cancellation mark is nice, but a bit too subtle. It's an interesting effort, but it could use a bit more development.

--------------------------

No, I am not a media buyer.

gieltman's picture
gieltman
40 pencils

Morda w kubeł, tępe huje!

gieltman's picture
gieltman
40 pencils

Morda w kubeł, tępe huje!

miko1aj's picture
miko1aj
3097 pencils

Ivan – would You please delete these two insulting comments. Some people from my country cannot behave properly.
Gieltman – typowy z ciebie chłopczyk. Dobrze, że nie potrafisz pisać poprawnie po polsku.

pinoKio's picture
pinoKio
17 pencils

WOW!!! not nice!
Who are you? The Author?
For english people "Morda w kubeł, tepe huje" means "Shut up f*****, stupid f****"
This is so not nice.

BTW. W dodatku z błędem ortograficznym :)

MalevolentCreation's picture
MalevolentCreation
2 pencils

A to sobie warszawskie EuroRSCG wychowało rozkosznego reprezentanta. Palce lizać.

gieltman's picture
gieltman
40 pencils

morda w kubeł, tępy huju!*

*błąd celowy; nie zasługujesz koleś na "ch"

pinoKio's picture
pinoKio
17 pencils

aaaahahahahaha good one.

If you don't know :) this is the page where you can write what you think about somebody's ads. Are you mad because some people criticized your idea?
Somebody is sensitive :)
So don't put your ads here!!!

Guest's picture
Guest

Nice one!

pinoKio's picture
pinoKio
17 pencils

And you have to be the very best friend of Authors :)

10? really?

Guest's picture
Guest

Bad,

STRTLRS's picture
STRTLRS
1607 pencils

Nice visuals, forced concept.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

hellno!

Guest's picture
Guest

Creative Director: Jacek Szulecki??????
Seguro q un director creativo aprobó esto?
es la idea mas tonta, forzada e infantil que he visto.
Por favor cuanto le pagan a este hombre??????

Guest's picture
Guest

Pieso que, tu eras infantil, quando escribe estas comentarios.

ninjak's picture
ninjak
76 pencils

it might work better if it's on a postcard instead of an OE. cos now the handwritten headline seems outa place.

interesting concept, though.

Guest's picture
Guest

By 2050 we no longer use letter paper or envelope.

Guest's picture
Guest

Oh, come on! Are you fortuneteller? And beside of that... most of advertising use things that are not real... did you ever saw real gorilla playing on drums?
I think its ok concept.

Guest's picture
Guest

very bad.

tired of this message.

picktokyo's picture
picktokyo
1404 pencils

this is horrible. What's to call columbia then? Colseambia?

Kuba W.'s picture
Kuba W.
5 pencils

I love the idea and execution both. The whole idea is not obvious, so it makes you try to fully understand the message and by that you have fun and you're going to remember it. 10/10

janeklasik's picture
janeklasik
3 pencils

Great Stuff! Hard subject presented in a simple, clear way.
The way of thinking characteristic for Grande masters

Chapeaux Bas!

Damn good team!

Jan Lasik

Guest's picture
Guest

And you are the member of familly, right? :)

Kuba W.'s picture
Kuba W.
5 pencils

And you are 13 yearz old kid from kansas, right?

Kiss Dorothy.

Guest's picture
Guest

So and I am frenchman :D

Guest's picture
Guest

So and I am frenchman :D

Grrrr's picture
Grrrr
1951 pencils

And the idea is? SEA? the wave? Cause it's not the wet patch, right? Decide!

Guest's picture
Guest

:) for me: ...great :)

mada's picture
mada
10 pencils

super:D

ManchuChanchu's picture
ManchuChanchu
701 pencils

crap!

Guest's picture
Guest

Good good good

Guest's picture
Guest

laboured and forced. its time we stop making use of serious issues like global warming as plates to serve badly cooked creatives, just for the heck of it. Let's have ads with substance and call to action.
Once again, frivolous stuff.

Guest's picture
Guest

so DONE!
Publicis Zurich in 2005. name of print "norway"
check on colorimbus.com and you'll find it easily

Guest's picture
Guest

show me where, becouse, there is nothing there similar...

adgoddess's picture
adgoddess
369 pencils

Please translate the text in Norwegian.

Guest's picture
Guest

cheesy

Guest's picture
Guest

Not easy for some of you guys to judge your own work. This is a 3,8/10 idea rate and believe me i'm out of the crowd !!! ( i have seen much better work for WWF specially from Ogilvy)

Crisp One's picture
Crisp One
2007 pencils

advertising for advertisers

adgoddess's picture
adgoddess
369 pencils

I'm from Poland and I haven't seen this ad anywhere, so probably it wasn't even published. Even if it was, I bet not many people would get the idea, because so far we're speaking Polish here. Anyway, it's nothing spectacular.

Guest's picture
Guest

being from Poland does not change anything here. Seeing that in magazines does not change it too. Who cares where you are from?

Guest's picture
Guest

Not every handwriting looks good. That's so baad

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