Hand's picture
195 pencils

Well I think it's not bad, furthermore, the copy is strong

spiderbear's picture
20 pencils

Methinks it's a case of style over substance. I wouldn't say it's exceedingly bad, but there's a lot that can be improved. The copy, for one. Is it translated for our viewing pleasure? Because it sure sounds a bit forced. The idea's a little shallow for all intents and purposes, and I do feel that the picture of a gorilla roaring doesn't necessarily convey "Rainforest cries out". My two cents.

• ω •'s picture
• ω •
243 pencils

AD much overused but i do agree copy is nice

me thinks's picture
me thinks
722 pencils

I think I like both art and copy. For me, gorilla does represent the rainforest.

But at the end of it, I guess little body copy would really serve the purpose.

like.a.boy's picture
227 pencils

The copy is much stronger than the visual, it's a waste to hide it at a side.

truecopy's picture
400 pencils

Copy saves the day on this one...

"Sex sells. Truth even better." - A friend

The italian patient's picture
The italian patient
22 pencils

archive 5/06 - page # 140

Beatboxer's picture
1519 pencils

Strong and powerful. The gorilla is associated with Rain Forests, and this one might also be crying. He is not necessarily roaring, like Spiderbear said.

Nthngmn's picture
626 pencils

beautiful. love both the copy AND the art direction. A+

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I have to disagree with everyone who says the copy is strong here. I think it's a strong idea, but it's not written all that well. For starters, shouldn't it be "Rain forests cry out"?

juliangray's picture
987 pencils

man there are no gorilas in the rain forest... what where they thinking.. forced artwork.

addyhoch10's picture
2592 pencils

yes, there are (there is rain forest in africa)

don't like the ad. there's a strong idea hidden in the copy but the art doesn't do it for me.

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