Rain forest cries out. But the chainsaws don't let you hear it.
Advertising Agency: McCann Erickson, Barcelona, Spain
Creative Director: Laura Garcia
Art Director: Gabi Guiard
Copywriter: Lidia Gonzalez
Photographer: Josep Maria Roca
Published: 2007
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
Well I think it's not bad, furthermore, the copy is strong
Methinks it's a case of style over substance. I wouldn't say it's exceedingly bad, but there's a lot that can be improved. The copy, for one. Is it translated for our viewing pleasure? Because it sure sounds a bit forced. The idea's a little shallow for all intents and purposes, and I do feel that the picture of a gorilla roaring doesn't necessarily convey "Rainforest cries out". My two cents.
AD much overused but i do agree copy is nice
I think I like both art and copy. For me, gorilla does represent the rainforest.
But at the end of it, I guess little body copy would really serve the purpose.
The copy is much stronger than the visual, it's a waste to hide it at a side.
Copy saves the day on this one...
"Sex sells. Truth even better."
A friend
archive 5/06 - page # 140
Strong and powerful. The gorilla is associated with Rain Forests, and this one might also be crying. He is not necessarily roaring, like Spiderbear said.
beautiful. love both the copy AND the art direction. A+
I have to disagree with everyone who says the copy is strong here. I think it's a strong idea, but it's not written all that well. For starters, shouldn't it be "Rain forests cry out"?
man there are no gorilas in the rain forest... what where they thinking.. forced artwork.
yes, there are (there is rain forest in africa)
don't like the ad. there's a strong idea hidden in the copy but the art doesn't do it for me.