WWF: Giraffe
Save the world with a few coins. Donate at www.wwf.at
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Gerd Schulte-Doeinghaus
Art Director / Graphics: Eva Ortner
Copywriter: Helena Giokas
Illustration: Hannes Kosina / Friendly Fire Communications
Photography: Graham Westmoreland, Pim Vuik
7 Comments
not working for me. old-fashioned.
such good art skills could've been put to better use
I'll use my toilet paper in places and say save trees and write WWF under it
it is interesting, but not enough for a call-to-action ad.
Yeah. This campaign could go on forever...for like 20 other charitable organizations too. Although, I do agree with Lava. The strategy is a bit weak and not all together compelling.
Seems i've seen it before.
man it's the first idea.
Great concept. Cool colors. Its my favourite.