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General Foods

Agency: 
Published/Aired: 
May 2009
Description: 

Print advertisment created by DDB, Brazil for WWF, within the category: Public Interest, NGO.

In the environment this company will survive for another 500 years.
Some materials take up to one million years to decompose. Conserve our planet. Join us.

Advertising Agency: DDB, Brazil
Executive Creative Directors: Julio Andery
Creative Directors: Julio Andery
Copywriters: Rodolfo Sampaio
Art Directors: Benjamin Yung Jr, Liliana Mafra
Photographer: Rodrigo Ribeiro
Art Buyer: Carolina Galastri
Account Supervisor: Ana Paula Grassmann
Advertiser's Supervisor: Heloisa Helena de Oliveira
Producer: Margarida Flores e Filmes

Comments (10)

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Highest Rated

kergu's picture
kergu
Activity Score 6795

nice concept!!!

Grrrr's picture
Grrrr
Activity Score 1961

I don't know, something somewhat forced in the copy: This company?

Guest's picture
Guest

the brand stamped in the picture

Guest's picture
Guest

So shouldn't this be a "Pick up yer damn trash" message. Instead they want you to send them money?

kergu's picture
kergu
Activity Score 6795

nice concept!!!

Jumo's picture
Jumo
Activity Score 592

C'est peut-être une compagnie qui n'existe plus au Brésil… mais dans la nature elle existera encore 500 ans…

---
Jumo,
Art Director FP7 Morocco

SoCH_TO's picture
SoCH_TO
Activity Score 961

It's not so clear concept

Live with Passion

Guest's picture
Guest

good thinking

Guest's picture
Guest

ITS VERY CLEAR!
WORDS AND IMAGE ARE WORKING TOGETHER.
LOVE IT.

just write's picture
just write
Activity Score 653

damn good thing will work for me...

blueturtles's picture
blueturtles
Activity Score 239

good idea but i would have executed it differently. maybe in some space age, you have a brand from the 50's. like an old antique ca of spam - type thing.

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