WWF: Forest
Saving pandas is not our only mission.
Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs. Take a closer look at what we do and where you can make a difference.
Advertising Agency: BBH China
Creative Director: Johnny Tan
Art Director: Yinbo Ma
Copywriters: Carol Ong, Leo Zhang
Illustrator: ALT Design
Print Producer: Ken Wang
Accounts: Jasmine Huang, Joyce Hong
Published: June 2008
10 Comments
Seldom do i see a piece of beautiful design that has such a powerful message. I suspect in China this must be a real concern of WWF. Copy could be a little shorter, but really nice. and strong.
whoa... this is really cool but yet it's also scary man.....yeah, the copy is too long that might make people not remember what is this ad try to tell the audience.
I agree. The last line can definitely be cut out or modified, but the ad itself is beautiful. This idea could easily have been executed poorly, but the detail is really beautiful.
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Very nice Illustration
for me is seem like monkey and panda got mixed up.
the monkeys are negative pandas.
beautiful artwork and the copy works, even if it is kinda long.
Fantastic art work! Congrat.
Nice art direction.
Save the humans right china!!!
congratualtions its done