WWF: Forest

Saving pandas is not our only mission.
Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs. Take a closer look at what we do and where you can make a difference.

Advertising Agency: BBH China
Creative Director: Johnny Tan
Art Director: Yinbo Ma
Copywriters: Carol Ong, Leo Zhang
Illustrator: ALT Design
Print Producer: Ken Wang
Accounts: Jasmine Huang, Joyce Hong
Published: June 2008

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10 comments

shawn.roos's picture
shawn.roos
44 pencils

Seldom do i see a piece of beautiful design that has such a powerful message. I suspect in China this must be a real concern of WWF. Copy could be a little shorter, but really nice. and strong.

farafalida's picture
farafalida
34 pencils

whoa... this is really cool but yet it's also scary man.....yeah, the copy is too long that might make people not remember what is this ad try to tell the audience.

dasgoodads's picture
dasgoodads
101 pencils

I agree. The last line can definitely be cut out or modified, but the ad itself is beautiful. This idea could easily have been executed poorly, but the detail is really beautiful.

StuartLittle's picture
StuartLittle
468 pencils

Very nice Illustration

yup-po's picture
yup-po
8 pencils

for me is seem like monkey and panda got mixed up.

Alistair C.'s picture
Alistair C.
692 pencils

the monkeys are negative pandas.
beautiful artwork and the copy works, even if it is kinda long.

Mister P's picture
Mister P
48 pencils

Fantastic art work! Congrat.

marcomfouad's picture
marcomfouad
204 pencils

Nice art direction.

Absolut M's picture
Absolut M
1069 pencils

Save the humans right china!!!

shripad's picture
shripad
25 pencils

congratualtions its done

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