Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
New service from AotW: Ads of the World Research with over 2 million ads.
Subscribe
WWF: Fluke
Together, we can save the whale.
Visit www.panda.org
As Japan started whaling again, here is a timely creative piece for World Wildlife Foundation. Just one observation — www.panda.org? Why not www.wwf.org? Enlighten me please.
Agency: OgilvyOne, Indonesia
Delicious
Digg
Reddit
Comments
www.panda.org offers a global overview of what wwf is doing, while www.wwf.org is more country-specific. whale hunting is a global issue.
i like the art direction for this campaign. Strong visual
very nice!!
MC.
what does being racially correct have to do with this ad?
I agree with the PC thing. If there was a message of "Stop racism so we can focus on saving the whales together" - if that was indeed the case - it would be a little more cohesive. A minor detail though, realyl enjoy the piece, it even feels "refreshing".
--
brandon
gawd! you do nit-pick don't you? why? why should you put in an opnion on everything? the sun has sun spots, but it illuminates our planet and gives us warmth. get the drift? when it's good, just say so. it won't hurt you any.
I believe the idea is to emphasise the idea of doing it "together". If there had been two very similar hands, the idea might not have come across. (Though people obviously still have some trouble with it.)
yash. i don't know if it's a political correct thing versus a we need EVERYBODY to help the whales whether you're from the west, east or jupiter. making the point that it's a global concern.
i like it. very poignant.
pure simplicity.
Yes Nice visual, Good art direction.
I believe the message is: “Come together for a cause”.
finally... theres indonesian ad to collect
http://aancool.blogspot.com/
a powerful visual!
kewl, simple, and delivers the message
Wow! Brilliant ad.
very good art direction, nice visual !!
O&M rocks! great man!
I love this...Its great!
Roochster
that visual not common for "together"...I think a bit to forced
I like the concept alot, however - constructive criticism: There is a bit of a mixed message that does come across, namely the whole PC thing, which detracts from your initial main message. A possible solution to this could be to have more hands (6-8) forming your whale tail structure, therby overcoming the need to show 'difference' as it is in your current composition.
VERY NICE IDEA!!
sure it was good. don't see much here in Indonesia. did they put the ad abroad ?
think. or not.
I love the hands.
http://www.saint-agency.com
http://www.saint.id.au