WWF: Fish

For a living Baltic Sea.
Help us turn things around. Donate €5 by texting WWF to 72 900

Advertising Agency: Farfar, Sweden
Creative Director: Jon Dranger
Art Director: Tomas Jonsson
Copywriter: Carl Fredrik Jannerfeldt
Account Director: Lina Gooch
Account manager: Adrian Nilsson

January, 2008


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

The donating system via sms is good, easy and swift, didn't see it that way before, but I don't like this ad, you don't see any endangerment in the species, it's like a page from a fish encyclopia.

mmackinven's picture
1608 pencils

I think the endangerment of the species message comes from them being upside down, fish seem to float upside down when they're dead :)

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

ah of course, didn't think of that. maybe it's me knowing to little bout fish or maybe it's not clear ;p but yeh ur right heh.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Ya they flip upside down when they're dead and I like the sms donating too.

Guest's picture

sorry. done for raid.

Guest's picture

This is crap, period.

Toro's picture
1046 pencils

No, it isn't.

Your comment is, unless you explain why you think this ad is crap.

Gilbert Berkam's picture
Gilbert Berkam
71 pencils

I like it

Guest's picture

done twice. At least. For Surfrider Foundation first, a few years ago.

jdog's picture
58 pencils

Funny how most of the guest commentators on this site are always the biggest bastards. Very simple idea. Great execution.

Guest's picture

I hate being from teh done crwod. I really do:


rainbow's picture
30 pencils

simply said. nice.

Guest's picture

Not a terrible idea. But I love how it takes seven photos to show that you need to turn it upside down.

samwanzer28's picture
313 pencils

Been done before? No problem if the idea pushes through.

Guest's picture

I like it. Very clever.

Marmelad's picture
12 pencils

This one is really really good.

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