WWF: Fish

Stop climate change before it changes you.

Advertising Agency: Germaine, Antwerp, Belgium
Creative Director: André Plaisir
Art Director: Gilles Stienon
Copywriter: Geerard Van de Walle
Photographer: Christophe Gilbert
Published: January 2008

Related videos by Shutterstock

39 comments

That One Guy's picture
That One Guy
266 pencils

This is cool and different from what i have seen. But why would he be turning into a fish?

krautland's picture
krautland
3225 pencils

second cool and different. fish - rising water levels.

ackattak's picture
ackattak
396 pencils

Hypothesis:
Global warming inevitably melts the ice at the earth's poles. Ocean levels dramatically rise. Then, overnight, we all turn into fish-people.

crisis's picture
crisis
189 pencils

Why would you say it was cool if you didn't get it?

thirty6chambers's picture
thirty6chambers
1464 pencils

Seriously.

man thurd's picture
man thurd
76 pencils

Looks like Val, Malantic, Ald, and company.

That One Guy's picture
That One Guy
266 pencils

I understood what he meant with the visual but perhaps the guy could turn into something else.

brain123's picture
brain123
830 pencils

Different concept, same idea. It's like putting that copy and the WWF logo on these ones:

http://adsoftheworld.com/media/print/arena_sea_man
http://adsoftheworld.com/media/print/arena_shark_0

R. Rinaldi's picture
R. Rinaldi
686 pencils

Looks like Terence but more like Eugene and Mr. Bean.

man thurd's picture
man thurd
76 pencils

No. More like Oliver, Karen and Jessi.

wildbore's picture
wildbore
749 pencils

nice but 2much!

copywriter_n's picture
copywriter_n
52 pencils

A bit far-fetched

StuartLittle's picture
StuartLittle
468 pencils

there are 200 % better ads on Global Warming than this one.

Ravages's picture
Ravages
842 pencils

Ugh! And, bad science. Worse advertising.

Brema's picture
Brema
192 pencils

Good stuff.. if am gonna turn into a fishy let me be a killer shark and those bastards propagating global warming will be bait

Strike two stones with one bird

tamer samy's picture
tamer samy
683 pencils

shit disgusting ad !! there were a lot of executions to do that in different way..

Guest's picture
Guest

Yeah? Like something pretty? That would be beside the point. It IS disgusting what happens to Earth.

rave's picture
rave
51 pencils

what is he? Is he "SELFISH" ????

-DaMontana-'s picture
-DaMontana-
118 pencils

jejjejjej

desailly's picture
desailly
470 pencils

I've dated worse.

Kateter's picture
Kateter
2020 pencils

ROFL!

Copydog's picture
Copydog
129 pencils
FlyingDogs's picture
FlyingDogs
968 pencils

Baaahahahahaah!!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

CharlieR's picture
CharlieR
92 pencils

cool idea, good art. only i'm mising gills.

mpared's picture
mpared
562 pencils

scary!!

Zeus's picture
Zeus
912 pencils

this mushrooms can be dangerous...dont take to much

picktokyo's picture
picktokyo
1404 pencils

this is horrible indeed

Mahantesh G Harti's picture
Mahantesh G Harti
8 pencils

One day man become fish

matt pugh lcc's picture
matt pugh lcc
20 pencils

Fail.

man thurd's picture
man thurd
76 pencils

Horrible, looks like Peter.

simon.gross's picture
simon.gross
541 pencils

This ad doesn't work.

Will anyone believe that climate change will change them at all during their lifetime?

I doubt it.

Add the fact that it offers no solution to the problem, other than to repeat that by now meaningless phrase and it becomes a simple exercise in nonsense.

Half art for the sake of art, half simple, ordinary fearmongering.

I think it's unlikely that a single person will change their behaviour as a result of this ad.

Wesson's picture
Wesson
2 pencils

Dear Simon,

Since it's obvious that you don't have a clue and as I am only here to help, let me enlighten you. It's advertising, not science. And the technique is called 'taking a leap'. It's an exaggeration, to make a point or get a message across. The point being that the whole earth will flood if we continue like this. Of course, this technique demands just a hint of imagination of the beholder. Which you obviously lack. My mistake, it won't happen again.

man thurd's picture
man thurd
76 pencils

Jack Sotto look=alike.

STYLEandPROFILE's picture
STYLEandPROFILE
34 pencils

not

Stereocuco's picture
Stereocuco
4 pencils

that one guy is a stupid

Dusan Zica's picture
Dusan Zica
116 pencils

Innsmouth folk.
finaly. : )

hartzz's picture
hartzz
2 pencils

wow this advertisement is very good... I like this ads very much :)

Guest commenter's picture
Guest commenter

Has no one seen WATERWORLD? Mutant!

Guest's picture
Guest

Love the ad

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments