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WWF: Fish
Stop climate change before it changes you.
Advertising Agency: Germaine, Antwerp, Belgium
Creative Director: André Plaisir
Art Director: Gilles Stienon
Copywriter: Geerard Van de Walle
Photographer: Christophe Gilbert
Published: January 2008
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This is cool and different from what i have seen. But why would he be turning into a fish?
second cool and different. fish - rising water levels.
Hypothesis:
Global warming inevitably melts the ice at the earth's poles. Ocean levels dramatically rise. Then, overnight, we all turn into fish-people.
Why would you say it was cool if you didn't get it?
Seriously.
Looks like Val, Malantic, Ald, and company.
I understood what he meant with the visual but perhaps the guy could turn into something else.
Different concept, same idea. It's like putting that copy and the WWF logo on these ones:
http://adsoftheworld.com/media/print/arena_sea_man
http://adsoftheworld.com/media/print/arena_shark_0
Looks like Terence but more like Eugene and Mr. Bean.
No. More like Oliver, Karen and Jessi.
nice but 2much!
A bit far-fetched
there are 200 % better ads on Global Warming than this one.
Ugh! And, bad science. Worse advertising.
C
--
http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
http://www.flickr.com/photos/ravages
Good stuff.. if am gonna turn into a fishy let me be a killer shark and those bastards propagating global warming will be bait
shit disgusting ad !! there were a lot of executions to do that in different way..
what is he? Is he "SELFISH" ????
jejjejjej
http://www.flickr.com/photos/damontana/
I've dated worse.
ROFL!
LOL@Sincere :)
Baaahahahahaah!!
-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
cool idea, good art. only i'm mising gills.
scary!!
this mushrooms can be dangerous...dont take to much
this is horrible indeed
One day man become fish
Fail.
Horrible, looks like Peter.
This ad doesn't work.
Will anyone believe that climate change will change them at all during their lifetime?
I doubt it.
Add the fact that it offers no solution to the problem, other than to repeat that by now meaningless phrase and it becomes a simple exercise in nonsense.
Half art for the sake of art, half simple, ordinary fearmongering.
I think it's unlikely that a single person will change their behaviour as a result of this ad.
Dear Simon,
Since it's obvious that you don't have a clue and as I am only here to help, let me enlighten you. It's advertising, not science. And the technique is called 'taking a leap'. It's an exaggeration, to make a point or get a message across. The point being that the whole earth will flood if we continue like this. Of course, this technique demands just a hint of imagination of the beholder. Which you obviously lack. My mistake, it won't happen again.
Jack Sotto look=alike.
not
that one guy is a stupid
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