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WWF: Fireman

WWF: Fireman
Your rating: None Average: 6.6 (27 votes)

You can't afford to be slow in an emergency,
Act now for the planet.

Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: Nick Hine
Art Directors: Eve Roussou, Daniela Nedelschi
Copywriters: Nick Hine, Chris Garbutt
Photographer: Carioca

Comments

Guest's picture

Great stuff.

Finally something fresh for WWF.

Guest's picture
2

more fake award show fodder. seriously, what do they expect these ads are going to achieve? "yes lets all act faster to, uhh, you know,....save the world and stuff."

NastyJester's picture 746 pencils

Ha... brilliant comment. Couldn't have put it better myself.

slowrider's picture 597 pencils

whats about this?

http://adsoftheworld.com/media/print/pentax_accident

http://adsoftheworld.com/media/print/pentax_bank

one should not take life so seriously - as one will not come out of it alive.

ginu's picture 140 pencils

Good for WWF

Guest's picture

Good Idea. Great Execution.

Guest's picture
10

A totally new approach for WWF well done. Gets my vote>

Guest's picture
10

strong conceptually, and beautiful art direction (inspired by gregory crewdson?)
That's fu**ing true, what are we waiting for???

Guest's picture

A refreshing idea for a clothing store. Well done. I've never heard of "Clothes Mart" though.

Prof's picture 927 pencils

really like it.

laughed my ass off at the guy laughing his ass off at the guy with the shorts :D

Quite really.

LucasPS's picture 520 pencils
8

Great!!!! finally something diferent here!!!

:D

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

idea is worst... no use.. it wont work.. come up with something new please...

yvancg's picture 172 pencils

i think there is a misunderstanding from the agency about what the WWF is.
The visual isn't about being slow, but rather about being careless