WWF: Fireman

You can't afford to be slow in an emergency,
Act now for the planet.

Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: Nick Hine
Art Directors: Eve Roussou, Daniela Nedelschi
Copywriters: Nick Hine, Chris Garbutt
Photographer: Carioca

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16 comments

Guest's picture
Guest

Great stuff.

Finally something fresh for WWF.

Guest's picture
Guest

more fake award show fodder. seriously, what do they expect these ads are going to achieve? "yes lets all act faster to, uhh, you know,....save the world and stuff."

NastyJester's picture
NastyJester
744 pencils

Ha... brilliant comment. Couldn't have put it better myself.

slowrider's picture
slowrider
648 pencils

one should not take life so seriously - as one will not come out of it alive.

ginu's picture
ginu
140 pencils

Good for WWF

Guest's picture
Guest

Good Idea. Great Execution.

Guest's picture
Guest

A totally new approach for WWF well done. Gets my vote>

Guest's picture
Guest

strong conceptually, and beautiful art direction (inspired by gregory crewdson?)
That's fu**ing true, what are we waiting for???

Guest's picture
Guest

A refreshing idea for a clothing store. Well done. I've never heard of "Clothes Mart" though.

Prof's picture
Prof
1453 pencils

really like it.

laughed my ass off at the guy laughing his ass off at the guy with the shorts :D

Quite really.

LucasPS's picture
LucasPS
523 pencils

Great!!!! finally something diferent here!!!

:D

Guest's picture
Guest

idea is worst... no use.. it wont work.. come up with something new please...

yvancg's picture
yvancg
222 pencils

i think there is a misunderstanding from the agency about what the WWF is.
The visual isn't about being slow, but rather about being careless

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

atb2005's picture
atb2005
13567 pencils

Love it too! This campaign is so different from most other save the planet campaigns. The message is serious, but not the tone or art! You don't always have to scare people into doing something.

Guest's picture
Guest

HAHA! I love this approach! It took me a while to realize there was a fire back there... I just looked at the firemen and thought "What the heck are they doing?!?!?"

Milan Solanki's picture
Milan Solanki
986 pencils

solid : )

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