Advertising Agency: Ogilvy Stockholm, Sweden
Executive Creative Director / Creative Director: Bjorn Stahl
Art Director: Kerstin Engberg
Copywriter: Bjorn Persson
OK let's have an amnesty. All those people who don't get this ad or think it needs a line or doesn't think it's clever have to promise to never ever comment on an ad again - until they 'get' this one.
And if you've never seen the WWF logo and you claim to live on this planet, you have to promise never to comment until you've made a donation to WWF.
i think this is great. could you brand wwf even moe? we see so much work from wwf, it's nice to just see a good brand piece from them. i got it the minute i saw it...
but.. on the other hand: those who don't know wwf may not get it off the back or let alone at all. but it could just intrigue the reader to find out what the hell wwf actually is.
it doesn't need any line, it's self explanatory, playful and, to come to the point, very optimistic. that is, if you know the logo and what wwf stands for. and o, its not for panda, not for seat panda, not for panda ice-cream, it's for wildlife in general. that is, if you get it.
and, one more think: pretty please, cut it out with this shallow junior-ish "I like the visual" stuff. these things are supposed to tell you something, not just entertain ya.
i really like this execution. this is a beautifully simple way of showing/exemplifying their mission.
unfortunately, i also realize that understanding this communication is solely based on your familiarity with the wwf (their logo has one panda - just google WWF and it will pop up).
so while very ingenious, it's scope (and audience) is therefore quite limited.
Submitted by Psycho Pirate on Mon, 2007-12-10 20:14.
I honestly like it but I agree it might need a line because there are too many possible interpretations.
My take on the visual is that it demonstrates WWF's character and mission. Perhaps to help endeagered species propagate, which the WWF icon (The Panda) is known to have difficutlty doing. However, it lends itself to be being too much of a breastbeater as it paints the image of a savior. A miracle worker even. Something the WWF doesn't seem wont to do.
A simple line could help. Even if it was just a straight line leading to a particular cause or effort.
an original WWF's logo is an adult panda, so if there is one more adult panda (symbolic of organization like WWF), it make our world have more baby panda(symbolic of abbreviated animal), I bet.
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OK let's have an amnesty. All those people who don't get this ad or think it needs a line or doesn't think it's clever have to promise to never ever comment on an ad again - until they 'get' this one.
And if you've never seen the WWF logo and you claim to live on this planet, you have to promise never to comment until you've made a donation to WWF.
save panda families?? save more wild life?? save the clan?? what??
I also don't get it, but i like the visual!
http://pauflies.blogspot.com/
Better with an headline.
I agree about a line, this is nice if it's a xmas wish from the WWF family.
So what?
minimalized to a point of non-sense.
I believe that the ad says that with the ais of WWF the Panda will procreate and not be extinguished.
I undersand it but I don´t like it very much.
I believe that the ad says that with the aid of WWF the Panda will procreate and not be extinguished.
I undersand it but I don´t like it very much.
i really like it, its very clever and no i dont work for ogilvy stockholm.
i think if it does need a line than something like "help us grow" would work
i think this is great. could you brand wwf even moe? we see so much work from wwf, it's nice to just see a good brand piece from them. i got it the minute i saw it...
but.. on the other hand: those who don't know wwf may not get it off the back or let alone at all. but it could just intrigue the reader to find out what the hell wwf actually is.
it doesn't need any line, it's self explanatory, playful and, to come to the point, very optimistic. that is, if you know the logo and what wwf stands for. and o, its not for panda, not for seat panda, not for panda ice-cream, it's for wildlife in general. that is, if you get it.
and, one more think: pretty please, cut it out with this shallow junior-ish "I like the visual" stuff. these things are supposed to tell you something, not just entertain ya.
The line could be "thank you"…
I completely agree. Spot on.
i really like this execution. this is a beautifully simple way of showing/exemplifying their mission.
unfortunately, i also realize that understanding this communication is solely based on your familiarity with the wwf (their logo has one panda - just google WWF and it will pop up).
so while very ingenious, it's scope (and audience) is therefore quite limited.
| think small |
Simple and brilliant. Well done.
I really like this. I agree the line could have been Thank you but they probably didn't want to seem like they had finished their cause.
Doesn't the visual rely too heavily on prior knowledge of the brand? I don't think it's a safe assumption that viewers will get the "trick".
Love it. If this is 70s then you go back to dog fleas dynasty.
I honestly like it but I agree it might need a line because there are too many possible interpretations.
My take on the visual is that it demonstrates WWF's character and mission. Perhaps to help endeagered species propagate, which the WWF icon (The Panda) is known to have difficutlty doing. However, it lends itself to be being too much of a breastbeater as it paints the image of a savior. A miracle worker even. Something the WWF doesn't seem wont to do.
A simple line could help. Even if it was just a straight line leading to a particular cause or effort.
Just a thought.
an original WWF's logo is an adult panda, so if there is one more adult panda (symbolic of organization like WWF), it make our world have more baby panda(symbolic of abbreviated animal), I bet.
Uhhhhhhhhhhhh, Ohhhhhhhhhhhhhhhhhhhhhhhhh, oke...WWF is changing the logo
No comments....
<<.... Method in Madness ....>>
no need copy. good ad
1) My first thought about what it mean was: "Maybe the efforts of saving Pandas worked, now there are more Pandas".
2) I was expecting a line to confirm that, but it wasn´t there so people could understand it in different ways.
3) We are always looking at logos so we now them, but common people doesn´t, thats way its risky to put no copy.
Nice and simply. Good ad.
Byte!
Nice. But how come client buy this idea. (witouth the real logo)
clients are too busy saving pandas to care
Awfull. Makes no sense. And, if it did (with a line) would be a weak idea.
I like it. It's simple and smart ; )
Agreed, on all 4 points. :)
>>>> That's not an ad. THIS is an ad.
Bonito
:::J:::
its good
ithink with
"Thank you"
"Thank's for those who support"
works better
and
maybe,,,
"use condom"
(jk)
izmild
http://uniquetvcomm.blogspot.com
WWF Big family. But they say nothing. do they have a family plan?
WTF?
sorry, had to.