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WWF: Eye chart three

WWF: Eye chart three
Your rating: None Average: 5 (1 vote)

Save endangered animals before they disappear in front of your eyes.

Agency: CC&E, Guangzhou, China
Creative Director: Daming Zheng, Leo Zou
Art director: Liu Yiping
Copywriter: Daming Zheng, Miu Miu

Comments

Desi's picture 1052 pencils
Desi | Mon, 2006-11-13 03:28

Great. This one will pick up lots of awards.....

Desi
www.DesiCreative.com

Copy_Can's picture 648 pencils
Copy_Can | Mon, 2006-11-13 04:45

WOW. BRILLIANT.

the.adnerd's picture 160 pencils
the.adnerd | Mon, 2006-11-13 05:56

isn't this from last year?

http://adnerd.blogspot.com

johann.s's picture 112 pencils
johann.s | Mon, 2006-11-13 06:01

no idea but it reminded me of: http://blogger.xs4all.nl/images/blogger_xs4all_nl/marcg/21633/o_aminte...

don´t know ... not that great ...

No fixed abode's picture 380 pencils
No fixed abode | Mon, 2006-11-13 07:47

That line ruins a nice ad. 'in front of your eyes...?' Muuuuummmmm! Look what I'm doing! Look how clever I am!

It's like explaining a joke after the punchline. There should be no reference to eyes in it.

deep_tracy's picture 501 pencils
deep_tracy | Mon, 2006-11-13 11:00

Ditto.

popdistortion's picture 1612 pencils
popdistortion | Mon, 2006-11-13 18:00

I agree. Great ad with a nice little playful idea but the line is a bit corky.

http://www.reinhardkrug.de/

fbasquiat's picture 10 pencils
fbasquiat | Mon, 2006-11-13 09:00

Good work China. Congratulations.

ALAA's picture 443 pencils
ALAA | Mon, 2006-11-13 11:20

Sorry.. I didn't like it.. boring.

Sick-of-adS's picture 252 pencils
Sick-of-adS | Mon, 2006-11-13 12:49

Cool

Bezarama's picture 10 pencils
Bezarama | Mon, 2006-11-13 16:45

I love it. I knew who it was for just from the thumbnail. Great stuff.

cooties's picture 180 pencils
cooties | Mon, 2006-11-13 18:46

yeah, i think i saw it in last year's one show. nice ad. formula. but nice.

Jonny Lonestar's picture 290 pencils
Jonny Lonestar | Mon, 2006-11-13 21:57

Not that this is a bad execution... it's cool... but my agency has this concept (except it's a fractal m.c. escher of the animals disappearing) hanging up from the mid-eighties... and it's hanging in the loo!

mono's picture 26 pencils
mono | Tue, 2006-11-14 03:25

Excelente

god4me66's picture 10 pencils
god4me66 | Tue, 2006-11-14 13:17

My idea of a compelling ad. Anyone who's ever visited an optician will easily remember the chart. Plus i I like the urgency of that line, "...in front of your eyes". Great.

jara's picture 4 pencils
jara | Thu, 2006-11-16 09:33

it proves ideas r there u just get ur eye test done if u cant see them. i just loooooooooved it.
it is very nice

stapel@creativebits.org's picture 24 pencils
stapel@creativebits.org | Sat, 2006-11-18 16:52

Sorry I don't like it. It is very boring.

stapel

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