Ads of the World

Ads of the World™ an All Creative World site

WWF: Eye chart three

WWF: Eye chart three
Your rating: None Average: 5.5 (2 votes)

Save endangered animals before they disappear in front of your eyes.

Agency: CC&E, Guangzhou, China
Creative Director: Daming Zheng, Leo Zou
Art director: Liu Yiping
Copywriter: Daming Zheng, Miu Miu

17 Comments

Desi's picture 1052 pencils

Great. This one will pick up lots of awards.....

Copy_Can's picture

WOW. BRILLIANT.

the.adnerd's picture 160 pencils

isn't this from last year?

johann.s's picture 112 pencils

no idea but it reminded me of: http://blogger.xs4all.nl/images/blogger_xs4all_nl/marcg/21633/o_aminte...

don´t know ... not that great ...

No fixed abode's picture 380 pencils

That line ruins a nice ad. 'in front of your eyes...?' Muuuuummmmm! Look what I'm doing! Look how clever I am!

It's like explaining a joke after the punchline. There should be no reference to eyes in it.

deep_tracy's picture 590 pencils

Ditto.

popdistortion's picture 1612 pencils

I agree. Great ad with a nice little playful idea but the line is a bit corky.

fbasquiat's picture 10 pencils

Good work China. Congratulations.

ALAA's picture 445 pencils

Sorry.. I didn't like it.. boring.

Sick-of-adS's picture 252 pencils

Cool

Bezarama's picture 10 pencils

I love it. I knew who it was for just from the thumbnail. Great stuff.

cooties's picture 180 pencils

yeah, i think i saw it in last year's one show. nice ad. formula. but nice.

Jonny Lonestar's picture 290 pencils

Not that this is a bad execution... it's cool... but my agency has this concept (except it's a fractal m.c. escher of the animals disappearing) hanging up from the mid-eighties... and it's hanging in the loo!

mono's picture 29 pencils

Excelente

god4me66's picture 10 pencils

My idea of a compelling ad. Anyone who's ever visited an optician will easily remember the chart. Plus i I like the urgency of that line, "...in front of your eyes". Great.

jara's picture 4 pencils

it proves ideas r there u just get ur eye test done if u cant see them. i just loooooooooved it.
it is very nice

stapel@creativebits.org's picture 24 pencils

Sorry I don't like it. It is very boring.

stapel

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.