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17 comments

Desi's picture
Desi
1052 pencils

Great. This one will pick up lots of awards.....

Copy_Can's picture
Copy_Can

WOW. BRILLIANT.

the.adnerd's picture
the.adnerd
160 pencils

isn't this from last year?

johann.s's picture
johann.s
112 pencils

no idea but it reminded me of: http://blogger.xs4all.nl/images/blogger_xs4all_nl/marcg/21633/o_aminte...

don´t know ... not that great ...

No fixed abode's picture
No fixed abode
380 pencils

That line ruins a nice ad. 'in front of your eyes...?' Muuuuummmmm! Look what I'm doing! Look how clever I am!

It's like explaining a joke after the punchline. There should be no reference to eyes in it.

deep_tracy's picture
deep_tracy
588 pencils

Ditto.

popdistortion's picture
popdistortion
1594 pencils

I agree. Great ad with a nice little playful idea but the line is a bit corky.

fbasquiat's picture
fbasquiat
10 pencils

Good work China. Congratulations.

ALAA's picture
ALAA
439 pencils

Sorry.. I didn't like it.. boring.

Sick-of-adS's picture
Sick-of-adS
250 pencils

Cool

Bezarama's picture
Bezarama
10 pencils

I love it. I knew who it was for just from the thumbnail. Great stuff.

cooties's picture
cooties
180 pencils

yeah, i think i saw it in last year's one show. nice ad. formula. but nice.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

Not that this is a bad execution... it's cool... but my agency has this concept (except it's a fractal m.c. escher of the animals disappearing) hanging up from the mid-eighties... and it's hanging in the loo!

mono's picture
mono
29 pencils

Excelente

god4me66's picture
god4me66
10 pencils

My idea of a compelling ad. Anyone who's ever visited an optician will easily remember the chart. Plus i I like the urgency of that line, "...in front of your eyes". Great.

jara's picture
jara
4 pencils

it proves ideas r there u just get ur eye test done if u cant see them. i just loooooooooved it.
it is very nice

stapel@creativebits.org's picture
stapel@creative...
24 pencils

Sorry I don't like it. It is very boring.

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