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WWF: Experiment

WWF: Experiment
Your rating: None Average: 4.7 (32 votes)

Stop killing for research is saving

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Executive Creative Director: Weibing Xu
Art Directors / Copywriters: Kinxin Li, Suki Song, Decipher Xu
illustrator: Kinxin Li, Liang Chang

17 Comments

vote4pedro's picture 2150 pencils

Looks like a bad translation of a bad ad.

Shawali's picture 4137 pencils

and a bullshit claim.

Nike Diesel's picture 3458 pencils

Yup.

kleenex's picture 6226 pencils

These ads suck... WHY were they giving the green light...

vote4pedro's picture 2150 pencils

I doubt the WWF has even seen them.

ivan's picture

I'm sure there is a correction on the way. :/

wonwaywoo's picture 89 pencils

什么意思?

Roger Keynes's picture 4014 pencils

Copywriter - Decipher Zu? Love it.

Will Think for Salary

Hadrons's picture 4114 pencils

great comment - 10 stars

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture 627 pencils

and Suki Song

Spanky's picture 2440 pencils
1

Possibly the worst WWF ads ever produced. Then again, these probably never ran, so the term "produced" is relative.

sintra's picture 659 pencils
3

Not Great.

MicheleVirgilio's picture 1693 pencils
7

i really like this campaign

Wordfruit's picture 290 pencils
1

I think there's too much figuring out for the viewer to do here.

jackblack's picture 1348 pencils

Not great. Sorry Decipher Xu, I really wanted to like it.

Lazarus's picture 1304 pencils

I'm never going by cold pills again.

Abhishek Parikh's picture 336 pencils

This style has become like a rage.

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