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Experiment

Agency: 
Published/Aired: 
December 2011
Description: 

Stop killing for research is saving

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Executive Creative Director: Weibing Xu
Art Directors / Copywriters: Kinxin Li, Suki Song, Decipher Xu
illustrator: Kinxin Li, Liang Chang

Comments (17)

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Highest Rated

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

This style has become like a rage.

vote4pedro's picture
vote4pedro
Activity Score 4601

Looks like a bad translation of a bad ad.

Shawali's picture
Shawali
Activity Score 8442

and a bullshit claim.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Yup.

kleenex's picture
kleenex
Activity Score 43349

These ads suck... WHY were they giving the green light...

vote4pedro's picture
vote4pedro
Activity Score 4601

I doubt the WWF has even seen them.

ivan's picture
ivan

I'm sure there is a correction on the way. :/

wonwaywoo's picture
wonwaywoo
Activity Score 91

什么意思?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Copywriter - Decipher Zu? Love it.

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6017

great comment - 10 stars

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture
simonds08
Activity Score 598

and Suki Song

Spanky's picture
Spanky
Activity Score 4899

Possibly the worst WWF ads ever produced. Then again, these probably never ran, so the term "produced" is relative.

sintra's picture
sintra
Activity Score 699

Not Great.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i really like this campaign

Wordfruit's picture
Wordfruit
Activity Score 1023

I think there's too much figuring out for the viewer to do here.

jackblack's picture
jackblack
Activity Score 2350

Not great. Sorry Decipher Xu, I really wanted to like it.

Lazarus's picture
Lazarus
Activity Score 1536

I'm never going by cold pills again.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

This style has become like a rage.

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