WWF: Experiment

Stop killing for research is saving

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Executive Creative Director: Weibing Xu
Art Directors / Copywriters: Kinxin Li, Suki Song, Decipher Xu
illustrator: Kinxin Li, Liang Chang

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17 comments

vote4pedro's picture
vote4pedro
4601 pencils

Looks like a bad translation of a bad ad.

Shawali's picture
Shawali
8391 pencils

and a bullshit claim.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Nike Diesel's picture
Nike Diesel
13339 pencils

Yup.

kleenex's picture
kleenex
27266 pencils

These ads suck... WHY were they giving the green light...

vote4pedro's picture
vote4pedro
4601 pencils

I doubt the WWF has even seen them.

ivan's picture
ivan

I'm sure there is a correction on the way. :/

Ivan Raszl, admin of AotW

wonwaywoo's picture
wonwaywoo
91 pencils

什么意思?

Roger Keynes's picture
Roger Keynes
5498 pencils

Copywriter - Decipher Zu? Love it.

Will Think for Salary

Hadrons's picture
Hadrons
5743 pencils

great comment - 10 stars

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture
simonds08
598 pencils

and Suki Song

Spanky's picture
Spanky
4898 pencils

Possibly the worst WWF ads ever produced. Then again, these probably never ran, so the term "produced" is relative.

sintra's picture
sintra
699 pencils

Not Great.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

i really like this campaign

Wordfruit's picture
Wordfruit
1023 pencils

I think there's too much figuring out for the viewer to do here.

jackblack's picture
jackblack
2261 pencils

Not great. Sorry Decipher Xu, I really wanted to like it.

Lazarus's picture
Lazarus
1502 pencils

I'm never going by cold pills again.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

This style has become like a rage.

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