Stop killing for research is saving
Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Executive Creative Director: Weibing Xu
Art Directors / Copywriters: Kinxin Li, Suki Song, Decipher Xu
illustrator: Kinxin Li, Liang Chang
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17 Comments
Looks like a bad translation of a bad ad.
and a bullshit claim.
Yup.
These ads suck... WHY were they giving the green light...
I doubt the WWF has even seen them.
I'm sure there is a correction on the way. :/
什么意思？
Copywriter - Decipher Zu? Love it.
Will Think for Salary
great comment - 10 stars
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
and Suki Song
Possibly the worst WWF ads ever produced. Then again, these probably never ran, so the term "produced" is relative.
Not Great.
i really like this campaign
http://www.mandarinoadv.com
I think there's too much figuring out for the viewer to do here.
Hire Top Copywriters // Wordfruit Copywriting Blog
Not great. Sorry Decipher Xu, I really wanted to like it.
I'm never going by cold pills again.
This style has become like a rage.
http://isitamoonoraballoon.blogspot.com