WWF: European Car Free Day, Day

European Car Free Day, September 22 2009

Advertising Agency: Ogilvy, Budapest, Hungary
Creative Director: Bartek Rams
Art Director: Diana Pusztai
Copywriter: Judit Kun
Photographer: Tomek Albin, shootme.pl
Retouch: Stanisław Tarczyński
Published: September 2009

23 comments

kingzeus's picture
kingzeus
260 pencils

nice idea :)

"you are valued for your value so be valuable..."

pez's picture
pez
1797 pencils

lovely!

alexander_bickov's picture
alexander_bickov
3279 pencils

Cute

Marlus Lau's picture
Marlus Lau
1807 pencils

cool!

Ramezani's picture
Ramezani
315 pencils

i like this idea. but at the second time there are some problems.
There are two things, they show...
first one ist that driving a bike
second one is that the panda and not a jaguar?

and the panda have to be at the front of the bike not at the backside ?

whatthefudge's picture
whatthefudge
1268 pencils

Yes, it's a panda – probably because WWF has a panda as their logo. A jaguar would be more suitable on a Jaguar than on a bicycle.
Furthermore, the photo is showing the front of the bicycle, not the back, so everything is as it should be.

atb2005's picture
atb2005
13567 pencils

@Ramezani

The panda is at the front. And why should they be showing a Jaguar, which we associate with a car?

Great campaign!

mattlittlegym's picture
mattlittlegym
342 pencils

Are you people smoking something? Am I missing something?
"Brilliant?" Is there a difference between the two ads other than day and night? Just wondering..?

silvertongue's picture
silvertongue
549 pencils

@Ramezani (& atb2005)

II agree, I'm getting a mixed message here: Why the bicycle and the change in mascot together? Surely this would've worked better on the Jaguar car itself? A sleeping hood ornament, perhaps?

And since when do bicycles have those ornaments anyway?

atb2005's picture
atb2005
13567 pencils

It's a "car free" day. That means no cars, public transportation, etc (nothing that emits C02) That's why they used a bicycle here. As for the bicycle mascot, that's WWF's mascot, the panda. Its use here is strictly artistic; don't read too much into it :-) Or yon can think of it as using a bike is just as luxurious as driving a car

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Should have use a plane like last time. Would have made a nice ornament ;-)

morse's picture
morse
16413 pencils

Why the same ad twice?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adaddicted's picture
Adaddicted
3435 pencils

got the message, even if you remove that it works!

withalltherespects

ek kanya's picture
ek kanya
814 pencils

nice. i like it.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

checkhill's picture
checkhill
465 pencils

i fckn hate cars, love this one, how simple can it get :)

franktrana's picture
franktrana
99 pencils

atb2005 said it.
Its the hood ornament swich that makes this idea good. Although i agree the two ads are to similar to eachother.

dreadboy's picture
dreadboy
413 pencils

I would actually see this as a campaign for luxury bicycles, or that bicycles can be just as luxurious, rather than pointing to not use a car. Nevertheless - it's a clean and elegant ad.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

art.vs.commerce's picture
art.vs.commerce
566 pencils

bit ordinary. two of the same executions does not make a campaign.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Amazing art as well.

Jay Pope's picture
Jay Pope
6 pencils

Very nice. Love the concept and execution.

Guest's picture
Guest

like the idea, love the rendering, hate the panda-design

uncletui's picture
uncletui
65 pencils

cool

xishanzi's picture
xishanzi
34 pencils

Like

Log in or register to post comments