WWF: European Car Free Day, Day

European Car Free Day, September 22 2009

Photographer: Tomek Albin, shootme.pl

Advertising Agency: Ogilvy, Budapest, Hungary
Creative Director: Bartek Rams
Art Director: Diana Pusztai
Copywriter: Judit Kun
Retouch: Stanisław Tarczyński

September 2009


kingzeus's picture
260 pencils

nice idea :)

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pez's picture
1800 pencils


Marlus Lau's picture
Marlus Lau
1808 pencils


Ramezani's picture
315 pencils

i like this idea. but at the second time there are some problems.
There are two things, they show...
first one ist that driving a bike
second one is that the panda and not a jaguar?

and the panda have to be at the front of the bike not at the backside ?

whatthefudge's picture
1266 pencils

Yes, it's a panda – probably because WWF has a panda as their logo. A jaguar would be more suitable on a Jaguar than on a bicycle.
Furthermore, the photo is showing the front of the bicycle, not the back, so everything is as it should be.

atb2005's picture
13561 pencils


The panda is at the front. And why should they be showing a Jaguar, which we associate with a car?

Great campaign!

mattlittlegym's picture
342 pencils

Are you people smoking something? Am I missing something?
"Brilliant?" Is there a difference between the two ads other than day and night? Just wondering..?

silvertongue's picture
555 pencils

@Ramezani (& atb2005)

II agree, I'm getting a mixed message here: Why the bicycle and the change in mascot together? Surely this would've worked better on the Jaguar car itself? A sleeping hood ornament, perhaps?

And since when do bicycles have those ornaments anyway?

atb2005's picture
13561 pencils

It's a "car free" day. That means no cars, public transportation, etc (nothing that emits C02) That's why they used a bicycle here. As for the bicycle mascot, that's WWF's mascot, the panda. Its use here is strictly artistic; don't read too much into it :-) Or yon can think of it as using a bike is just as luxurious as driving a car

lucdesaulniers's picture
1145 pencils

Should have use a plane like last time. Would have made a nice ornament ;-)

morse's picture
16987 pencils

Why the same ad twice?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adaddicted's picture
3435 pencils

got the message, even if you remove that it works!


ek kanya's picture
ek kanya
814 pencils

nice. i like it.

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checkhill's picture
465 pencils

i fckn hate cars, love this one, how simple can it get :)

franktrana's picture
99 pencils

atb2005 said it.
Its the hood ornament swich that makes this idea good. Although i agree the two ads are to similar to eachother.

dreadboy's picture
413 pencils

I would actually see this as a campaign for luxury bicycles, or that bicycles can be just as luxurious, rather than pointing to not use a car. Nevertheless - it's a clean and elegant ad.

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art.vs.commerce's picture
566 pencils

bit ordinary. two of the same executions does not make a campaign.

brandingworthspreading's picture
648 pencils

Amazing art as well.

Jay Pope's picture
Jay Pope
6 pencils

Very nice. Love the concept and execution.

Guest's picture

like the idea, love the rendering, hate the panda-design

uncletui's picture
65 pencils


xishanzi's picture
34 pencils


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