WWF: European Car Free Day, Day
European Car Free Day, September 22 2009
Advertising Agency: Ogilvy, Budapest, Hungary
Creative Director: Bartek Rams
Art Director: Diana Pusztai
Copywriter: Judit Kun
Photographer: Tomek Albin, shootme.pl
Retouch: Stanisław Tarczyński
Published: September 2009
23 comments
nice idea :)
"you are valued for your value so be valuable..."
lovely!
Cute
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
cool!
i like this idea. but at the second time there are some problems.
There are two things, they show...
first one ist that driving a bike
second one is that the panda and not a jaguar?
and the panda have to be at the front of the bike not at the backside ?
Yes, it's a panda – probably because WWF has a panda as their logo. A jaguar would be more suitable on a Jaguar than on a bicycle.
Furthermore, the photo is showing the front of the bicycle, not the back, so everything is as it should be.
@Ramezani
The panda is at the front. And why should they be showing a Jaguar, which we associate with a car?
Great campaign!
Are you people smoking something? Am I missing something?
"Brilliant?" Is there a difference between the two ads other than day and night? Just wondering..?
@Ramezani (& atb2005)
II agree, I'm getting a mixed message here: Why the bicycle and the change in mascot together? Surely this would've worked better on the Jaguar car itself? A sleeping hood ornament, perhaps?
And since when do bicycles have those ornaments anyway?
It's a "car free" day. That means no cars, public transportation, etc (nothing that emits C02) That's why they used a bicycle here. As for the bicycle mascot, that's WWF's mascot, the panda. Its use here is strictly artistic; don't read too much into it :-) Or yon can think of it as using a bike is just as luxurious as driving a car
Should have use a plane like last time. Would have made a nice ornament ;-)
Why the same ad twice?
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
got the message, even if you remove that it works!
withalltherespects
nice. i like it.
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i fckn hate cars, love this one, how simple can it get :)
atb2005 said it.
Its the hood ornament swich that makes this idea good. Although i agree the two ads are to similar to eachother.
http://www.flickr.com/photos/24034638@N03/
I would actually see this as a campaign for luxury bicycles, or that bicycles can be just as luxurious, rather than pointing to not use a car. Nevertheless - it's a clean and elegant ad.
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bit ordinary. two of the same executions does not make a campaign.
Amazing art as well.
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Very nice. Love the concept and execution.
like the idea, love the rendering, hate the panda-design
cool
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