WWF: Elephants

When you leave the light on, you're not the only one who pays.

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Sergey Kolos
Illustrator: Natasha Khranovska
Photographer: Goran Tacevski
Published: April 2009

15 comments

amin24e's picture
amin24e
127 pencils

beautifull work
Spark of creativity | http://www.felket.blogspot.com

TRICKY's picture
TRICKY
3950 pencils

what does keeping the lights on have to do with running elephants?

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

sold's picture
sold
3265 pencils

my question too

Guest's picture
Guest

Nice....6/10

Guest's picture
Guest

nice but makes no sence

coronam's picture
coronam
162 pencils

the other two in the campaign work a lot better.

hesham00's picture
hesham00
48 pencils

come on guys its great piece " save power.. save tree"

www.heshamsamir.com

.............................................................
www.heshamsamir.com

sebarestless's picture
sebarestless
116 pencils

notice the small elephant disappearing because of the light

john ler's picture
john ler
667 pencils

Clever and new approach, i like it !

Guest's picture
Guest

good ad, excellent copy.

sold's picture
sold
3265 pencils

art is good, but this dont show light killing elefants, and another question: i can never get lights on?

Guest's picture
Guest

great copy. Strong idea. Good art. Weak photo.

Guest's picture
Guest

i like the logo placement. :))))

Guest's picture
Guest

Nice

capywriter's picture
capywriter
5511 pencils

not a fan of this execution, others are better

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