When you leave the light on, you're not the only one who pays.
Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Sergey Kolos
Illustrator: Natasha Khranovska
Photographer: Goran Tacevski
Published: April 2009
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15 Comments
beautifull work
Spark of creativity | http://www.felket.blogspot.com
what does keeping the lights on have to do with running elephants?
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
my question too
Nice....6/10
nice but makes no sence
the other two in the campaign work a lot better.
come on guys its great piece " save power.. save tree"
www.heshamsamir.com
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www.heshamsamir.com
notice the small elephant disappearing because of the light
Clever and new approach, i like it !
good ad, excellent copy.
art is good, but this dont show light killing elefants, and another question: i can never get lights on?
great copy. Strong idea. Good art. Weak photo.
i like the logo placement. :))))
Nice
not a fan of this execution, others are better