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Elephant

Agency: 
Published/Aired: 
November 2011
Description: 

Desertification destroys 6.000 species every year.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Art Directors / Copywriters: Aurora Hidalgo, Raúl López
Account Manager: Paco Ribera
Producer: Javier Luján, Raúl López
Account Executives: Verónica Félez, Dalal Solaim

Comments (33)

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Highest Rated

evikRAM's picture
evikRAM
Activity Score 349

Ultimate!

!! जय श्रीराम !!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Best of the lot. Nice execution.

kco's picture
kco
Activity Score 56

Desertification ok..... y que puedo hacer yo al respecto, yo tengo que hacer algo o solo me informas como un funfaq, (respuesta esperada del lector?)

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18544

Nice.

wonwaywoo's picture
wonwaywoo
Activity Score 91

Very good concept and execution

CommandZ's picture
CommandZ
Activity Score 2498

NIce visuals on this one and the Cheetah, but is "desertification" a real word? Sounds like something George W. Bush would utter as he mangles the English language.

JakeDaynes's picture
JakeDaynes
Activity Score 58

Yeah, it is.

CommandZ's picture
CommandZ
Activity Score 2498

Thanks Jake, I was joking BTW.

andylefty's picture
andylefty
Activity Score 4535

Gorgeous art direction!

NicoCiego's picture
NicoCiego
Activity Score 1033

Bravo!

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

wow. very nice press campaign.

mr.x's picture
mr.x
Activity Score 998

WWF always have good ads^^

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Campagna spettacolare! WWf sempre alla grande

luckyzebra's picture
luckyzebra
Activity Score 93

Very nice artwork.

esteb's picture
esteb
Activity Score 673

No idea, great execution.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I think this one is the one that makes the most sense of the whole series IMO
Minus the lighting and shadow.

Jayasree Paul's picture
Jayasree Paul
Activity Score 8

good job...

bobby666's picture
bobby666
Activity Score 1460

salute to the team... classic stuff

shaun1800's picture
shaun1800
Activity Score 293

Average idea, great execution.

NONE™'s picture
NONE™
Activity Score 209

Bien.

NONE™

NONE™'s picture
NONE™
Activity Score 209

NIce visuals.

NONE™

takyuz's picture
takyuz
Activity Score 120

wonderful

Hadrons's picture
Hadrons
Activity Score 6017

strong image

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

superchaval's picture
superchaval
Activity Score 27

Powerful, strong, great concept, great execution! bravo.

manishchavan's picture
manishchavan
Activity Score 9

Good Job................

Phil Indeblanc's picture
Phil Indeblanc
Activity Score 50

Nicely done!!

no photo/edit credit?

merio's picture
merio
Activity Score 11

The visual is good but I've already seen it. Not very strong

celini's picture
celini
Activity Score 90

Quizás la idea ya esté vista, pero le han sabido dar un giro original a la visualización y la realización es impecable. El resultado: gran impacto y un mensaje que se capta a primer golpe de vista.

mariolakownacka's picture
mariolakownacka
Activity Score 30

wonderful and sad at the same time

KimKong's picture
KimKong
Activity Score 198

I find these images to be really strong and think they perfectly convey the message of this campaign. I shared this with several people. This particular one happens to be my favorite of the lot.

kr34t1v3's picture
kr34t1v3
Activity Score 33

The mundane reality packed in to the message smoothly but one issue would be much realistic if the Tusker was chosen in a more depressed stance than this in reality this stance of the Tusker signifies sort of more gracefulness. I know they just picked the image from somewhere.

krazy's picture
krazy
Activity Score 153

Delivers a very compelling and empathetic message, triggering emotions with the viewer, which is exactly what I think WWF was hoping for. Great execution.

kristiaji's picture
kristiaji
Activity Score 28

super execution! great visual.

| eijdA |

evikRAM's picture
evikRAM
Activity Score 349

Ultimate!

!! जय श्रीराम !!

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