WWF Earth Hour: Drought
Turn off the lights. Help turn off the problem. March 27, 8:30pm
Advertising Agency: Draft FCB, Toronto, Canada
Chief Creative Officer: Robin Heisey
Creative Directors: Joe Piccolo, Chris Taciuk
Art Director: Dan Cantelon
Copywriter: Ryan Grosman
Photographer: Philip Rostron
Published: March 2010
7 Comments
not impressive
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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Is there a real connection between electrical lights and droughts?
Yes, there is. You should know about that.
I like the idea of using 'bar lights' and I think the line is great. I just think that the message inside the lights needs more thought.
im sure you could do better
life is a playground
no its impressive
no its impressive