WWF: Earth

Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz
Creative Director: Ali Shabaz
Copywriter: Pradeep D'souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng

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23 comments

Guest's picture
Guest

Where is tae print with tae crocodile and the bag?

Guest's picture
Guest

great great great

Singularity's picture
Singularity
202 pencils

I like the concept, but the second symbol doesn't send a clear message. Are we choosing between Coca-Cola and the world? I thought I could "buy the world and coke and keep it company"? I'd rather see an oil drum or an SUV in place of the bottle (not sure if that fits with whatever their strategic message is, but it would be clearer to the average consumer).

- Jeff Greenhouse

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture
Guest

Damn i hate these huge IDs. The take up twice as much room.

ivan's picture
ivan

I asked Singularity to change it.

Ivan Raszl, admin of AotW

Guest's picture
Guest

stolen idea and execution. its a shame!

gon_enelcamino's picture
gon_enelcamino
838 pencils

again this STOLEN idea? stop!!

Guest's picture
Guest

there are some people here who cannot appreciate good work.

Guest's picture
Guest

I can't appreciate scam, stolen scam is the worst.

Guest's picture
Guest

It's a stolen idea. Please refer to the Exhibition section.

Guest's picture
Guest

What Exhibition section?

ivan's picture
ivan

Ivan Raszl, admin of AotW

Guest's picture
Guest

i think we saw it again!!

Guest's picture
Guest

again.... hai~

Bob08's picture
Bob08
749 pencils

Stop pollution.

Guest's picture
Guest

Cannes really was a letdown this year.

And I'm not even talking about how this is a stolen idea - I think it just plain sucks. It's just a visual pun without making any relevant call to action. I really don't see how this ad would raise the average consumer's awareness of environmental problems in any significant way.

ricklongo's picture
ricklongo
1244 pencils

Cannes really was a letdown this year.

And I'm not even talking about how this is a stolen idea - I think it just plain sucks. It's just a visual pun without making any relevant call to action. I really don't see how this ad would raise the average consumer's awareness of environmental problems in any significant way.

Guest's picture
Guest

Guys, don't you see it! IT'S AN EXTENSION!!! HAaaa!!!

Guest's picture
Guest

Yes. An extension of a stolen idea. HAaaaaa!!!

And they better hope Coke doesn't see this if they are going after any Coke business this year. Other WPP agencies certainly are.

Jakarta Jack's picture
Jakarta Jack

well done you thieving scammers! keep Singapore's notorious reputation up!

BWeesper's picture
BWeesper
47 pencils

strong

Guest's picture
Guest

i think that the bottle and the earth is a option

bottle... The form mas comfortable of living
the earth... The way of surviving leaving the comfort

thaistylez's picture
thaistylez
224 pencils

I love the ads that left some spaces for me to play with.

=D

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