WWF: Earth
Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz
Creative Director: Ali Shabaz
Copywriter: Pradeep D'souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng
23 Comments
Where is tae print with tae crocodile and the bag?
great great great
I like the concept, but the second symbol doesn't send a clear message. Are we choosing between Coca-Cola and the world? I thought I could "buy the world and coke and keep it company"? I'd rather see an oil drum or an SUV in place of the bottle (not sure if that fits with whatever their strategic message is, but it would be clearer to the average consumer).
- Jeff Greenhouse
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President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?
Damn i hate these huge IDs. The take up twice as much room.
I asked Singularity to change it.
stolen idea and execution. its a shame!
again this STOLEN idea? stop!!
there are some people here who cannot appreciate good work.
I can't appreciate scam, stolen scam is the worst.
It's a stolen idea. Please refer to the Exhibition section.
What Exhibition section?
He's referring to this: http://adsoftheworld.com/forum/exhibition/save_the_tiger_9
i think we saw it again!!
again.... hai~
Stop pollution.
Cannes really was a letdown this year.
And I'm not even talking about how this is a stolen idea - I think it just plain sucks. It's just a visual pun without making any relevant call to action. I really don't see how this ad would raise the average consumer's awareness of environmental problems in any significant way.
Cannes really was a letdown this year.
And I'm not even talking about how this is a stolen idea - I think it just plain sucks. It's just a visual pun without making any relevant call to action. I really don't see how this ad would raise the average consumer's awareness of environmental problems in any significant way.
Guys, don't you see it! IT'S AN EXTENSION!!! HAaaa!!!
Yes. An extension of a stolen idea. HAaaaaa!!!
And they better hope Coke doesn't see this if they are going after any Coke business this year. Other WPP agencies certainly are.
well done you thieving scammers! keep Singapore's notorious reputation up!
strong
i think that the bottle and the earth is a option
bottle... The form mas comfortable of living
the earth... The way of surviving leaving the comfort
I love the ads that left some spaces for me to play with.
=D