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Drought

Agency Network: 
Published/Aired: 
March 2010
Description: 

Print advertisment created by FCB, Cambodia for WWF, within the category: Public Interest, NGO.

Turn off the lights. Help turn off the problem. March 27, 8:30pm

Advertising Agency: Draft FCB, Toronto, Canada
Chief Creative Officer: Robin Heisey
Creative Directors: Joe Piccolo, Chris Taciuk
Art Director: Dan Cantelon
Copywriter: Ryan Grosman
Photographer: Philip Rostron

Comments (7)

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xcreativity's picture
xcreativity
Activity Score 2374

not impressive

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Shawali's picture
Shawali
Activity Score 8442

Is there a real connection between electrical lights and droughts?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

silvi's picture
silvi
Activity Score 4172

Yes, there is. You should know about that.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

I like the idea of using 'bar lights' and I think the line is great. I just think that the message inside the lights needs more thought.

Geimima's picture
Geimima
Activity Score 824

im sure you could do better

life is a playground

Hydrogen's picture
Hydrogen
Activity Score 86

no its impressive

hydrogen

Hydrogen's picture
Hydrogen
Activity Score 86

no its impressive

hydrogen

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