WWF: Dream

WWF: Dream

We fight every day for our extinction.
We have a dream. A planet without endangered species and environments to be protected, where human beings have learnt to live together with nature. We dream of a world that will have no more need of us.

Agency: Y&R, Rome, Italy
Creative director: Alessandro Canale
Art director: Anna Di Cintio
Copywriter: Simone Bartolini

Your rating: None Average: 8 (1 vote)

Comments

chintan ruparel's picture
Submitted by chintan ruparel on Thu, 2007-02-15 19:14.

wow... i seem to like this very much. such an amazing message. d best wwf ad according to me.
bt thats me! im waiting for wat everyone says..

Submitted by teenie on Thu, 2007-02-15 19:23.

"We fight every day for our extinction"?
"We dream of a world that will have no more need of us"?

I get that the exact wording may be lost in translation, but the meaning goes right over my head. It's better to be extinct? Or maybe they mean it's better that being extinct becomes extinct...?

Submitted by popdistortion on Thu, 2007-02-15 19:37.

Yeah, it should be 'against' extinction, shouldn't it?
Besides the red copy... very good.

http://www.reinhardkrug.de/

chintan ruparel's picture
Submitted by chintan ruparel on Thu, 2007-02-15 19:37.

its quite simple, the last line of d bodycopy answers all ur questions...

Submitted by msred on Thu, 2007-02-15 19:45.

this is really very nice. makes me sad for the pandas...

chintan ruparel's picture
Submitted by chintan ruparel on Thu, 2007-02-15 19:49.

sad 4 d pandas? dude, it talks of d extinction of wwf itself as an organisation, not pandas. i wonder y havn't u guys got d idea

Submitted by msred on Thu, 2007-02-15 19:53.

i didnt catch that at ALL.

Submitted by ellehcimeo on Thu, 2007-02-15 20:01.

okay my lovelies, WWF would like the world to no longer need their services. they dream of a day when no animal in is need of saving, no animal is in danger of being extinct. that is why they are "fighting for their extinction". the line is supposed to make us scratch our head and read on to get what they mean by that odd statement.
Savvy?

ps. i like the ad.

Submitted by msred on Thu, 2007-02-15 20:02.

OOOH, clever.

Submitted by teenie on Thu, 2007-02-15 22:25.

Oh! I get it now. I think something was lost in the translation. They should maybe have replaced one "we" with "WWF", to make it that much clearer.

Submitted by Dick Huges on Thu, 2007-02-15 20:37.

I like the idea of the ad. Or should I say the ideal?

Submitted by slim on Thu, 2007-02-15 20:55.

Really nice idea, not communicated as well as it could have been.

What is this, WWF week?

Submitted by annina on Thu, 2007-02-15 21:08.

Any advice?

Submitted by slim on Thu, 2007-02-15 21:36.

I think the headline just needs re-working. Seems it's got a few confused (though this is almost inevitable).

Maybe 'We believe some things should be extinct.' Then first line of body copy reveals that they're actually talking about themselves. Just my first thought ...

Submitted by ladisa on Thu, 2007-02-15 21:23.

I like the ad. I think the copy is brilliant, even though some of its power may have been lost in the translation. You can't help but pause and ponder over the message. But it seems the image of the fading panda seems to convey an unintended message: It's not WWF that's being wished to go extinct, but the panda!

Submitted by annina on Thu, 2007-02-15 21:33.

Under the panda you can reed WWF. Maybe one of the most important logo in the world.
People are not so stupid. I wish.
(Sorry for my english!)

Submitted by loading... on Thu, 2007-02-15 22:32.

I LOVE THIS AD...for me, its 100% EFFECTIVE and right to the point....great concept & twist....10 points!!

Submitted by tyraptos on Thu, 2007-02-15 22:39.

I really like this ad. Although many people won't get it, I'm afraid.

Tyra

Submitted by megan balls on Thu, 2007-02-15 22:40.

DONE! DONE! DONE!

Submitted by Joseph Campbell on Thu, 2007-02-15 23:09.

Really nice thought. And thanks Michelle for clarifying the idea for everyone. The only thing I think I would change would be the image itself. I think the logo is too blurred. So much so that it looks more like a picture of a panda, rather than the WWF logo. This idea doesn't need that much of a misdirect.

We'll reconvene at 10.

Submitted by Joseph Campbell on Thu, 2007-02-15 23:10.

oops

Submitted by poisonivy1409 on Fri, 2007-02-16 03:01.

why is there a mistake in the copy ( together) ? Isn't it a published ad?
I kinda like this anyways...

Submitted by annina on Fri, 2007-02-16 18:40.

Pubblished without mistakes. Fortunatly.

Submitted by braindrain on Fri, 2007-02-16 06:21.

they no rite so gud

Ok thought, but it's just trying to turn a phrase really. And the headline is definitely off anyway.

picturejockey's picture
Submitted by picturejockey on Fri, 2007-02-16 11:08.

The message in teh ad is good but it might have more impact if
1. It appeared with a more appropriate graphic instead of the WWF logo
2. The copy was a little more prominent.

http://www.picturejockey.com

Submitted by Rog on Fri, 2007-02-16 11:10.

The headline is a tad too clever for itself.

It seems to have confused quite a few people (that it shouldn't) already!

We all know what WWF stands for.

The last copy line nails it, nicely.

Submitted by me thinks on Fri, 2007-02-16 16:28.

Summum bonum.

Submitted by Endeio on Sat, 2007-02-17 02:20.

The copy is great. Art Direction could be better. The idea is not that original and could be use for any ONG. So i'll give it 6/10

Submitted by strictalumn on Wed, 2007-02-21 04:50.

ahhhh... simple and clever, loves it!

Submitted by sisotto on Tue, 2007-05-08 02:15.

We fight every day for endeio extinction.

Submitted by liar on Thu, 2007-05-24 03:50.

Brilliant. Just brilliant. Just what a non-profit organization want.

Submitted by papirazzi on Wed, 2007-06-06 04:20.

it took me 5 times reading to get what its trying to say......still nice ad though

:D smile for papirazzi :D