washiam's picture
445 pencils

"Wow" .... is my first voice to these visual, but when I look into deeply, I found I just cant prefer the retouching .
And same time , the idea looks too forced probably.
Well, that just my view, btw, nice try and cool tone.

jennywhx's picture
1142 pencils

shinigami again....the copy "save his life, save yourself" ....is disappointing.
but i like the way showing skeleton of the death god, especially the third one (beach).

bigbadfatmadafaka's picture
486 pencils

Not new, bad Art Direction look at the dog s bite and hair... and still looks to stiff. I think they even cloned grimrippers hand and used it as feet. Bad crafting, Bad Idea.

There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

No fixed abode's picture
No fixed abode
380 pencils

I don't get it. Can someone explain why the WWF are encouraging you to save a dog's life in order to save your own? Are they saying that dog's protect you from death ie warn you about buses, tsunamis and fires? These are confusing.

Rog's picture
6092 pencils


>>>> That's not an ad. THIS is an ad.

me thinks's picture
me thinks
722 pencils


Well said, Rog.

puppiepoppy's picture
1634 pencils

Looks like a desperate effort! WWF is more about saving wildlife and not domesticated animals. I guess Shunya AD@Beijing should dig in more about what's WWF is all about. I also doubt if the ad agency got WWF to approve the campaign....they might get their ass sue for this as well.

Apart from the core strategy, the crafting (art direction, photography, typography) is all shitty and it's just college work! What's the blindman doing crossing the road while the red pedestrian light is on? The strapline just doesn't work. "Save his life, save yourself". Confusing. Save the blindman?

picturejockey's picture
658 pencils

Are they trying to say that any streetdog can be trained to be a guidedog?


Yokel's picture
604 pencils

Hrmmm.... Well, it is in China, and we know the stereotypes about chinese and dogs ..... *thinking* p e r h a p s they're trying to get people to stop eating dog (and by extrapolation all the other funny animals what ends up on the plate) ... because if we don't ... hmm. Nope, the idea still doesn't work for me. Maybe in China where the sensibilities are somewhat different?

otto54's picture
381 pencils

Baaaad photoshop, maybe they finish all the money for the firts two.

Stigset's picture
1456 pencils

looks like this guy is still going to get hit by the bus though.

puppiepoppy's picture
1634 pencils

Poor bugger!

mrtalented's picture
2173 pencils

oh, wait! dogs love bones. that's why the death looks yummy to him.

ivan's picture

Haha! You earned your nick today! :)

Ivan Raszl, admin of AotW

Dick Huges's picture
Dick Huges
937 pencils

I like the creatives names more than the ad itself:

Creative Directors: Doze, Joy liu
Art Directors: Guan zi, Bai qing

Mantufayo's picture
580 pencils

Ese perro va a matar a ambos!
Dog is gonna kill both of them!

Que se hable español!

AriesDW's picture
172 pencils

I really like the photographic style presented here - the somewhat washed out colors - it is suiting to the image of the Reaper. I think great photography can make or break an ad and in this series, it is a help.

juggernaut's picture
12 pencils

dog biting the reaper's hand...what if he takes the dog...lol

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