WWF Desertification: Elephant

Desertification destroys 6.000 species every year.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Art Directors / Copywriters: Aurora Hidalgo, Raúl López
Account Manager: Paco Ribera
Producer: Javier Luján, Raúl López
Account Executives: Verónica Félez, Dalal Solaim

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33 comments

thedesignaddict's picture
thedesignaddict
5331 pencils

Best of the lot. Nice execution.

kco's picture
kco
56 pencils

Desertification ok..... y que puedo hacer yo al respecto, yo tengo que hacer algo o solo me informas como un funfaq, (respuesta esperada del lector?)

wonwaywoo's picture
wonwaywoo
91 pencils

Very good concept and execution

CommandZ's picture
CommandZ
2472 pencils

NIce visuals on this one and the Cheetah, but is "desertification" a real word? Sounds like something George W. Bush would utter as he mangles the English language.

JakeDaynes's picture
JakeDaynes
58 pencils

Yeah, it is.

CommandZ's picture
CommandZ
2472 pencils

Thanks Jake, I was joking BTW.

andylefty's picture
andylefty
4533 pencils

Gorgeous art direction!

NicoCiego's picture
NicoCiego
1035 pencils

Bravo!

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

wow. very nice press campaign.

mr.x's picture
mr.x
952 pencils

WWF always have good ads^^

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Campagna spettacolare! WWf sempre alla grande

luckyzebra's picture
luckyzebra
93 pencils

Very nice artwork.

esteb's picture
esteb
673 pencils

No idea, great execution.

Nike Diesel's picture
Nike Diesel
13339 pencils

I think this one is the one that makes the most sense of the whole series IMO
Minus the lighting and shadow.

Jayasree Paul's picture
Jayasree Paul
8 pencils

good job...

bobby666's picture
bobby666
1460 pencils

salute to the team... classic stuff

shaun1800's picture
shaun1800
291 pencils

Average idea, great execution.

NONE™'s picture
NONE™
209 pencils

Bien.

NONE™

NONE™'s picture
NONE™
209 pencils

NIce visuals.

NONE™

takyuz's picture
takyuz
70 pencils

wonderful

Hadrons's picture
Hadrons
5743 pencils

strong image

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

superchaval's picture
superchaval
11 pencils

Powerful, strong, great concept, great execution! bravo.

manishchavan's picture
manishchavan
9 pencils

Good Job................

Phil Indeblanc's picture
Phil Indeblanc
50 pencils

Nicely done!!

no photo/edit credit?

merio's picture
merio
11 pencils

The visual is good but I've already seen it. Not very strong

celini's picture
celini
90 pencils

Quizás la idea ya esté vista, pero le han sabido dar un giro original a la visualización y la realización es impecable. El resultado: gran impacto y un mensaje que se capta a primer golpe de vista.

mariolakownacka's picture
mariolakownacka
30 pencils

wonderful and sad at the same time

KimKong's picture
KimKong
198 pencils

I find these images to be really strong and think they perfectly convey the message of this campaign. I shared this with several people. This particular one happens to be my favorite of the lot.

kr34t1v3's picture
kr34t1v3
33 pencils

The mundane reality packed in to the message smoothly but one issue would be much realistic if the Tusker was chosen in a more depressed stance than this in reality this stance of the Tusker signifies sort of more gracefulness. I know they just picked the image from somewhere.

krazy's picture
krazy
153 pencils

Delivers a very compelling and empathetic message, triggering emotions with the viewer, which is exactly what I think WWF was hoping for. Great execution.

kristiaji's picture
kristiaji
28 pencils

super execution! great visual.

| eijdA |

evikRAM's picture
evikRAM
349 pencils

Ultimate!

!! जय श्रीराम !!

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