WWF: Demonstration

Advertising Agency: Ogilvy, Paris, France
Creative Directors: Chris Garbutt, Christian Reuilly
Art Director: Benoît Raynert
Copywriter: Arnaud Vanhelle
Photographer: Gary Simpson
Art bying: Laurence Nahmias

Published: 
April 2008

21 comments

krautland's picture
krautland
3216 pencils

this is so ridiculously stupid...

Mr. Positive's picture
Mr. Positive
178 pencils

Good use of Merpeople.

Crisp One's picture
Crisp One
2005 pencils

HAHAHAHA

cullers's picture
cullers
332 pencils

laughed out loud at that.

If the banners were misspelled, this would make an excellent entry on icanhascheezburger.com

ODoyle's picture
ODoyle
260 pencils

"That's Merman dad! Merman!!!" -Derek Zoolander.

ragecg's picture
ragecg
73 pencils

lol, my favorite one is the one in the middle-back:
"STAY ON LAND" hehe.....

Cute, pointless, but cute.

rockstar3's picture
rockstar3
4 pencils

neat idea. It would have been better if there were some seaweed hanging over some of the signs and the signs appeared wet. Right now it looks like someone planted the signs in water.

alvinpck's picture
alvinpck
1467 pencils

Could work as an ambient too.

...
http://alvinpck.deviantart.com/gallery/

Rog's picture
Rog
6082 pencils

:)

>>>> That's not an ad. THIS is an ad.

jungle boy's picture
jungle boy
196 pencils

Idea there but could have done more..
maybe shown a fin holding the signs...

EtaKi's picture
EtaKi
121 pencils

Like I said earlier, jungle boy....this is the only place

'a fin holding a sign', Jesus!

idt's picture
idt
44 pencils

uhm... i'm not sure what the message is, who it's targeted at, or why.

adsthinker's picture
adsthinker
119 pencils

shouldn't they show some shadow of the sea creatures under the water as well? like it anyway!

Get-a-Fix's picture
Get-a-Fix
351 pencils

Hey this is cool! But agree with Rockstar3...some seaweed hanging would add to it.

funky_frogii's picture
funky_frogii
2536 pencils

i totally agree with rockstar3,jungle boy,and ads thinker.......good comments.......well the ad is amazing......keep it up.,

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I quite like this. It seems a bit daft and light for a Greenpeace, but I think it's engaging and gets you to engage with the issue way more than the usual worthy ones do.

We're going to need more lube.

Brainsugar's picture
Brainsugar
1621 pencils

Too bad that when you do fake, you don't have all the money you need to do the "ad" the best you want...

Anyway, you don't need more money to put the bodycopy in english when the manifestation is in english, and in french when the manifestation is in french!...

Search for glory kills advertising.

FlyingDogs's picture
FlyingDogs
968 pencils

Interesting work.

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

dauntless's picture
dauntless
60 pencils

he he...dumb ad.
For starters...if fish were protesting, they will never say "stop overfishing" but say "stop fishing"
no sea weed can save dumb thinking imho

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Is that seriously your comment? `they will never say "stop overfishing"'?!?!!

My god get a life.

We're going to need more lube.

Jeff Ng's picture
Jeff Ng
137 pencils

At the first sight, I think it's about "Stop Globe-warming" .......

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